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All posts by Jennifer Vardeman-Winter

[Research Library], CDEI - Identity, CDEI - Intersectionality, Diversity, Equity, and Inclusion, Women Research

Dr. Jennifer Vardeman-Winter and colleagues introduced an intersectional approach to publics to complement current public segmentation strategies. Using past research to inform this approach, the scholars expand the possibilities and realities of accessing and analyzing intersectionality in public relations. The report draws attention to assumptions in prior research regarding intersectionality and the campaign design process. … Continue reading Intersectionality And Publics: How Exploring Publics’ Multiple Identities Questions Basic Public Relations Concepts →

[Research Library], BIPOC - Health, CDEI - Health, CDEI - Intersectionality, Diversity, Equity, and Inclusion, Health, LGBTQ+ - Health

This abstract is summarized by the IPR Center for Diversity, Equity, and Inclusion from the original journal article published in the Journal of Applied Communication Research.  Jennifer Vardeman-Winter, Ph.D., and colleagues explored how women’s identities affect their reception of messages and decision-making behaviors. The report provides information for an intersectional approach to the segmentation of … Continue reading Information-Seeking Outcomes of Representational, Structural, and Political Intersectionality Among Health Media Consumers →

[Research Library], Diversity, Equity, and Inclusion, Women - Pay Gap, Women - PR Industry, Women Research

This abstract is summarized by IPR from the original journal article published in the Media Report to Women. Dr. David Dozier and colleagues studied data on public relations practitioners’ gender, income, and other variables to evaluate why women earn less money than men. A secondary analysis of trends across four decades of gender and salary … Continue reading A Longitudinal Analysis of the Gender Income Gap in Public Relations in the U.S. 1979-2014 →

[Research Library], Diversity, Equity, and Inclusion, Women - PR Industry, Women - Workplace, Women Research

This abstract is summarized by IPR from the original journal article published in Public Relations Review. Dr. Jennifer Vardeman-Winter and Dr. Katie R. Place examined public relations research to evaluate the PR workforce composition and opportunities for growth. Researchers reviewed literature from 2006-2017, which showed that there was significant growth to be made in terms of an … Continue reading Still a Lily-White Field of Women: The State of Workforce Diversity in Public Relations Practice and Research →

[Research Library], Diversity, Equity, and Inclusion, Women - Leadership, Women Research

This abstract is summarized by IPR from the original journal article published in Public Relations Review. Few studies have considered the effect gender has on leadership enactment and success in public relations. This secondary analysis examined the state of women and gender scholarship about public relations leadership as part of a larger study about the state of … Continue reading Where are the Women? An Examination of Research on Women and Leadership in Public Relations →

[Research Library], Diversity, Equity, and Inclusion, Women - Leadership, Women Research

This abstract is summarized by IPR from the original journal article published in Public Relations Review. Few studies have considered the effect gender has on leadership enactment and success in public relations. This secondary analysis examined the state of women and gender scholarship about public relations leadership as part of a larger study about the state of … Continue reading Where are the Women? An Examination of Research on Women and Leadership in Public Relations →

[Research Library], BIPOC - Privilege, BIPOC Research, CDEI - Intersectionality, Diversity, Equity, and Inclusion, Women - PR Industry, Women Research

This abstract is summarized by IPR from the original journal article published in the Journal of Public Relations Research. Dr. Jennifer Vardeman-Winter at the University of Houston applies the theory of Whiteness (defined as “a location of structural advantage, of race privilege … [and] refers to a set of cultural practices that are usually unmarked … Continue reading Confronting Whiteness in Public Relations Campaigns and Research with Women →