This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or … Continue reading Studying Corporate Reputation: As Easy as ABC
This post appears courtesy of the IPR Measurement Commission and originally appeared in PR News. We all know the imperative of measurement. There is the old management adage that “you can’t manage what you don’t measure.” And then there is the loftier Peter Drucker quote: “If you can’t measure it, you can’t improve it.” These … Continue reading PR Measurement According to the Godfather: An Offer You Can’t Refuse
2005 – Does familiarity breed favorability? The researchers have analyzed reputation data for 30 global companies based on responses from 6,000 Americans. The companies represent six different industries: consumer products, automotive, pharmaceutical, entertainment, technology and financial services. For every industry and on every measure studied, the results are consistent. People who report that they are … Continue reading Understanding is the Beginning of Approving: Vapid Platitude or Cornerstone of Public