Tag Archives: Measurement Publication

Bill Paarlberg with David Geddes

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards … Continue reading Measurement Standards: Present, Future and Meaning

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published.  This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category.  The Editorial Board is international in scope and a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition (including translations)

The past few decades represent a mix of progress and stagnation in the field of public relations measurement, research and analysis.  While a core group of research experts and interested parties work hard to elevate the “science beneath the art,” practitioners have been slow to respond.   Given the amount of measurement-specific resources available to the … Continue reading Public Relations Research and Measurement: Are CPMs a Way Forward?

This article was first published in The Measurement Standard, a publication of KDPaine & Partners, a company that delivers custom research to measure brand image, public relationships, and engagement. For years, those of us who live on the Seacoast of New Hampshire had been hearing warnings about the dire state of the Memorial Bridge over the Piscataqua … Continue reading The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge!

DiStaso, Marcia W.; McCorkindale, Tina; & Wright, Donald K. (2011). How public relations executives perceive and measure the impact of social media in organizations. Public Relations Review, 37, 325-328. Decisions about social media in organizations are not made lightly. Corporate executives are faced with an ever changing and in many cases, uncontrollable opportunity with social … Continue reading How public relations executives perceive and measure the impact of social media in organizations

Topic: Measurement of Employee Engagement Author(s), Title and Publication Saks, A. M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600-619. Summary Based on Social Exchange Theory, this study tested a model of the antecedents and consequences of employee job engagement and employee organization engagement. The researchers surveyed 102 employees working … Continue reading Antecedents and consequences of employee engagement

Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher … Continue reading Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study

Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees … Continue reading Capitalizing on Effective Communication: Communication ROI Study Report

Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) … Continue reading How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts

Topic: Measurement of Employee Communication Outputs and Outcomes   Author(s), Title and Publication O’Neil, J. (2008). Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm. Public Relations Journal, 20(2).   Summary This case study describes how a global firm planned, implemented, and evaluated a new … Continue reading Measuring the impact of employee communication on employee comprehension and action: A case study of a major international firm

Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to adopt business and management concepts and language in order to demonstrate the outcomes of PR activity and to demonstrate the creation of value to organizations, brands and reputation. At the recent International Public … Continue reading ROI – The Miami Debate

More and more organizations need to measure their media coverage globally, but how can they do this cost effectively? This paper takes a very granular approach to helping the reader define business goals and objectives; determine suitable measures; analyze media content needs; evaluate dashboard systems; determine language and analysis processes; develop measurement scorecards; select provider … Continue reading International Media Analysis Made Simple

JetBlue Airways and MWW Group accepted the 2012 Big Apple’s Best Use of Research and Measurement Award for their work on “Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots”. Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members Marianne Eisenmann, Frank Walton and Mark Weiner selected this campaign … Continue reading JetBlue, MWW Group Take a Bite Out of Big Apple Awards