Wiencierz, Christian; Pöppel, Katharina G.; & Röttger, Ulrike (2015). Where does my money go? How online comments on a donation campaign influence the perceived trustworthiness of a nonprofit organization. International Journal of Strategic Communication, 9(2), 102-117. DOI: 10.1080/1553118X.2015.1008634 Summary Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on … Continue reading Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign