Verčič, Dejan; Tkalac Verčič, Ana; & Sriramesh, Krishnamurthy (2015). Looking for digital in public relations. Public Relations Review, 41(2), 142-152. Summary The purpose of this study was to review the growth of the body of knowledge on the nexus between public relations and ICTs, and digital, social and mobile (DSM) media. This study sought to … Continue reading Looking for Digital in Public Relations
This paper presents the findings of the examination of the role of senior public relations practitioners in organizations in Singapore. It also explores the importance of core communication activities to the role of top-in-house communicators, examines the time they allocate to managerial and technical work, and assesses if the managerial role which the practitioners play … Continue reading Adding Value to Organizations