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All posts by Linda Childers Hon

[Research Library], MC - Relationships, Measurement Commission

EXECUTIVE SUMMARY A valid measurement scale for organization-public relationships can offer practitioners and scholars a way to measure relationship as they develop. This study examines the measurement of organization-public relationship by testing previous measures on one organization and key public in an Eastern culture. This study attempts to replicate and extend Huang’s research by adding … Continue reading Measurement of Organization-Public Relationships: Validation of Measurement Using a Manufacturer-Retailer Relationship →

[Research Library], Digital Media Research Center, DMRC - Internal Communications, IPR Measurement Commission Signature Studies, IPR Signature Studies, MC - Gold Standard, MC - Relationships, Measurement Commission, Relationships, Standards

In order to answer the question — “How can PR practitioners begin to pinpoint and document for senior management the overall value of public relations to the organization as a whole?” — different tools and techniques are needed. The authors have found through their research that perceptions regarding an organization”s longer-term relationships with key constituencies … Continue reading Guidelines For Measuring Relationships in Public Relations →