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[Research Library], MC - Measurement 101, MC - Objectives

2010 – This paper expands on and updates the thinking of the Institute’s original Setting Measurable Objectives paper which was drafted in 1999 by Forrest W. Anderson, Independent Consultant, and Linda Hadley of Porter Novelli, along with contributions from members of the Institute for Public Relations Commission on Public Relations Measurement and Evaluation. In every … Continue reading Guidelines for Setting Measurable Public Relations Objectives: An Update →

[Research Library], Measurement Commission

1999 – The goal of virtually all public relations is to help an organization achieve its business or performance objectives. How does PR do this? It begins by setting measurable objectives of its own. This paper offers specific guidance in creating objectives that are valuable to the business and measurable. This is a Gold Standard … Continue reading Setting Measureable Public Relations Objectives →