This research is presented as part of the 2016 Don Bartholomew Award for Excellence in PR Research, sponsored by Ketchum Global Research and Analytics. Summary This study investigated the agenda-setting effects that traditional as well as social media have on the stock performance of a major financial services company. Although the agenda-setting impact of traditional … Continue reading The Agenda-Setting Effects of Earned Media Coverage on Stock Performance
DiStaso, Marcia Watson, Vafeiadis, Michail, & Amaral, Chelsea (2014). Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations. Public Relations Review, 41(1), 222-231. Summary This study investigated what response strategies are the most effective on Facebook in the wake of a health crisis. Overall, it was … Continue reading Managing a Health Crisis on Facebook: How the Response Strategies of Apology, Sympathy, and Information Influence Public Relations