Last week one of our Trustees and three members of the Measurement commission, participated in the PR News Measurement Hall of Fame Twitter Chat in celebration of AMEC’s Measurement Month. Linda Rutherford, VP for communications and outreach at Southwest Airlines joined Mark Weiner, CEO of PRIME Research, Allyson Hugley, president of Measurement, Analytics and Insights … Continue reading PR News Hall of Famers Take to Twitter for Measurement Month
This is the third in a series of five blog posts for Measurement Week. With more money being invested into digital programs, there has never been a more important time to be asking critical questions to ensure that the investment is appropriate to the organization. A McKinsey Global Survey found that “many respondents agree that their companies’ digital … Continue reading The Value Proposition for the Digital Landscape
August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy
2008 – This paper will primarily focus on tying public relations programs to business results. It examines how a variety of organizations have used PR measurement systems to demonstrate the business outcomes of their efforts. Its purpose is to encourage the use of data-driven decision-making within the PR profession. It considers the setting of measurable … Continue reading Using Public Relations Research to Drive Business Results