Watkins, Brandi, & Lewis, Regina (2014). Initiating dialogue on social media: An investigation of athletes’ use of dialogic principles and structural features of Twitter. Public Relations Review, 40(5), 853-855. Summary Public relations scholars have considered engaging in dialogue to be an effective strategy for building relationships with the public. This study extends research on using … Continue reading How Professional Athletes Use Hashtags and Retweets to Engage Their Fanbase