Among the multiple roles IPR plays in supporting research, sharing research-based knowledge is central to its mission. Each year the IPR Board of Trustees participates in our annual research symposium in New York to review and discuss research that matters to the practice. With special thanks to our sponsors (AIA Group, Burson-Marsteller and Taylor Bennett … Continue reading IPR Presents Latest Research at Symposium in Hong Kong
IPR’s Director of Research Dr. Sarab Kochhar worked together with the IPR Board of Trustees to compile the Top 10 Research Insights of 2014. For the first annual edition of the Top Ten Research Insights for 2014, the IPR Board carefully selected from a range of topics. The Board comprised of accomplished professionals and leading academics, chose these ten studies based on … Continue reading Top Ten Public Relations Research Insights of 2014 from the IPR Board of Trustees
With each discussion around ‘Big Data’, the term gets redefined and its importance in business processes and outcome reaffirmed each time. But this blog post is neither to define what Big Data is nor to recognize the importance of Big Data in the business world. My post summarizes a recent study of Big Data practitioners … Continue reading Future of PR and Communications in a Big Data World
What is the impact of media coverage of an organization on its employees? Does the impact increase at the time of an organizational crisis? Recent research shows that employees are affected by media coverage on a critical issue about their employer and the effects may vary based on three factors. Interviews of employees from 14 … Continue reading Media Coverage of an Organization in Crisis and Its Impact on Employees
The 2014 Pulse Survey results by Public Affairs Council were released last month. The annual in-depth survey of Americans’ opinions on business and government provides insights on attitudes like privacy, infrastructure, and different sectors.