Men, Rita Linjuan, & Muralidharan, Sidharth (2017). Understanding social media peer communication and organization-public relationships: Evidence from China and the United States. Journalism and Mass Communication Quarterly, 94(1), 81-101. Summary There is a lack of research particularly on how peer communication in virtual communities about companies may influence the quality of organization–public relationship (OPR) outcomes. … Continue reading Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States