Recently I wrote an article for The Strategist, The Public Relations Society of America’s (PRSA’s) magazine dedicated to executive-level public relations professionals. The article addressed the sometimes sticky question of how to disagree effectively with clients and management. One of the points made in the article was how important it is to back up recommendations—especially … Continue reading The Power of Effective Research—Moving from Support to Illumination
All posts by Susan Walton
Transparency is a critical addition to the literature and practice of ethical public relations, as some entities have suffered major damages or have even been forced to close after deceptive withholding of information that was vital to stakeholders. The purpose of this paper, however, is to show that the term transparency has been so broadly … Continue reading The Translucency Corollary: Why Full Transparency is Not Always the Most Ethical Approach
This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose. Through interviews with two developers of corporate social networks and a former employee who started an alumni network, the paper shows that these networks represent an opportunity and a moral imperative for public relations. By … Continue reading Corporate Compassion in a Time of Downsizing