Tag Archives: [blog news]

Ethical Social Media in PR

Navigating social media ethically can be especially challenging since the tools keep changing and companies are constantly faced with staying current, entertaining, and engaged. These challenges were what led Denise Bortree and I to edit the book Ethical Practice of Social Media in Public Relations. Our goal was to work with scholars to provide research … Continue reading Ethical Practice of Social Media in Public Relations

James Spangler

Are you engaging employees? Is your function driving internal understanding, alignment and action? Organizational change is constant, which makes employee communications more important than ever in driving business results. That’s the good news—there’s a real need for your services. Here’s the tough part, though: To gain permission to do the work, you need to first … Continue reading Valued Communicators Understand the Business

Bill Paarlberg with David Geddes

First published in The Measurement Standard, this is an interview by Editor Bill Paarlberg with David Geddes, Managing Director of Geddes Analytics and past Chair of the IPR Measurement Commission of the Institute for Public Relations. He is Chair of the Coalition for Public Relations Research Standards, the group of industry leaders that have developed standards … Continue reading Measurement Standards: Present, Future and Meaning

Heather Harder wins AWP Case Study Competition

NEW YORK, NY – A case study examining how the Coca-Cola Company confronted public health concerns related to obesity won the Grand Prize at the Arthur W. Page Society’s 2014 Case Study in Corporate Communications, sponsored by the Page Society and the Institute for Public Relations (IPR). The competition awards students whose entries compellingly explore … Continue reading Elon University Student Wins 2014 Page Society Case Study Competition

PRIME Research Logo

GAINESVILLE, Fla. – PRIME Research and the Institute for Public Relations (IPR) have agreed to make PRIME media data bases available to academics conducting research to be published by IPR.  Donald K. Wright, Ph.D., Harold Burson professor and chair in public relations at Boston University’s College of Communication, will oversee the program. PRIME Research has … Continue reading Institute for Public Relations and PRIME Research Enter Partnership

From 60 years of accumulated scholarship about employee communication and engagement, we can safely reach two conclusions: First, organizations that effectively engage their workforces have better business results than those which do not. Second, most organizations do not effectively engage their workforces. Attempting to document why organizational leaders who know what to do don’t do … Continue reading Engaging Employees: Why Do You Think We Don’t?

1. Tell us a little about your background with public relations research. Video by McMahon Images My academic qualifications and my work experience form a strong base for my research in public relations and communication management. I finished a master’s degree with emphasis in public relations in India and worked with the Government of India … Continue reading Welcome Message from IPR Director of Research Sarab Kochhar

The European Communication Monitor (ECM) is an annual longitudinal trans-national survey of European communications professionals, first carried out in 2007. It describes itself as, “the largest survey on strategic communication, corporate communications, communication management, and public relations worldwide.” The 2013 version asked 39 questions and received 2,710 responses from 43 countries. This article is the … Continue reading European Communication Monitor 2013 (Part I)