All posts by Tom Martin

This column appeared in PRWeek, July 21, 2008, and is reproduced with permission. Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable trend. The field is finding it increasingly difficult to attract male students. I have spoken on a half dozen … Continue reading Tom Martin: A Few Good Men →

I recently attended two academically focused summits with some of the leading educators in our field. As a new teacher, it was both humbling and illuminating to listen to the issues of those entrusted with developing the next generation.

I recently wrote a column for PRWeek in which I discussed some of the issues involved in developing tomorrow’s leaders in PR and communication. In the column, I noted that what I find too often in college students and young practitioners is a serious gap in the fundamental knowledge of how business works. I am … Continue reading Tom Martin: Getting Measured for Three Hats →