Hopp, Toby, & Gallicano, Tiffany Derville (2016). Development and test of a multidimensional scale of blog engagement. Journal of Public Relations Research, 28(3-4), 127–145. doi:10.1080/1062726X.2016.1204303 Summary Social media interactions are commonly used to measure engagement; however, at most, they should be used only as a key performance indicator since audiences can be engaged without liking, … Continue reading How to Determine if a Blog is Effective : A Multidimensional Scale of Blog Engagement
