Tag Archives: social media

This summary is provided by the IPR Digital Media Research Center Summary Though much strategic communication research has explored how brands use social media, less research has explored why brands choose to adopt new social media platforms for strategic communication purposes. To better understand what influences communication professionals to use and embrace new social media … Continue reading Cracking the Snapcode: The Influences of Strategic Social Media Adoption

This summary is provided by the IPR Organizational Communication Research Center Summary Despite the increased interest in employees’ communication behaviors, what prompts them, and the potential contributions to organizational performance, there is little understanding concerning how companies manage employees’ work-related communication, particularly on social media. To gain a better understanding of how organizations enable and motivate … Continue reading Managing the Communicative Organization: A Qualitative Analysis of Knowledge-Intensive Companies

This abstract is summarized by IPR from the original journal article published in The Journal of Medical Internet Research. Wasim Ahmed, BA, MSc, Ph.D., and colleagues aimed to develop an understanding of the drivers of the 5G COVID-19 conspiracy theory and strategies to deal with such misinformation. (The 5G conspiracy theory linked the launch of … Continue reading COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data

The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study

Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summary The growing interest in lists of dos and don’ts for social media usage during crises extends far beyond only identifying different kinds of organizations’ development of policies for … Continue reading Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice

Author(s), Title and Publication Banghart, S., Etter, M., & Stohl, C. (2018). Organizational boundary regulation through social media policies. Management Communication Quarterly, 32(3), 337-373. doi.org/10.1177/0893318918766405 Summary With advances in communication technology, concerns over boundaries between work and home are becoming more pervasive, and the boundaries are less distinct. From a communication perspective, chief among these … Continue reading Organizational Boundary Regulation through Social Media Policies

Author(s), Title and Publication Verheyden, M., & Cardon, P. (2018). Social software and internal communicators’ gatekeeping sense of self. Public Relations Review, 44(2), 299-307. doi:10.1016/j.pubrev.2017.12.004 Summary Social software creates opportunities for internal communication. The authors of this study focused on how social software impacts the role of internal communication professionals. More specifically, they wanted to know how … Continue reading How Social Software Impacts the Role of Internal Communication

Author(s), Title and Publication Opitz, M., Chaudhri, V., & Wang, Y. (2018). Employee social-mediated crisis communication as opportunity or threat?. Corporate Communications: An International Journal, 23(1), 66. doi:10.1108/CCIJ-07-2017-0069. Summary The ubiquity of social media has given way to a marked paradigm shift in organizational crisis communication. Whether through LinkedIn, Twitter, or Facebook, employees of organizations … Continue reading Why Companies Should Enlist Employees in Crisis-Management Preparation

Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis

Author(s), Title and Publication: Lam, H. (2016). Social media dilemmas in the employment context. Employee Relations, 38(3), 420 – 437. Summary Social media growth has blurred the boundary between work and private lives. In the employment setting, the presence of social media has raised ethical and legal issues due to employers’ use of social media … Continue reading How to Navigate Social Media Dilemmas at Work

Authors, Title and Publication Men, L. R. (2015). The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. Public Relations Review, 41, 461-471. This article reports a study that primarily investigated the role of CEOs in organizational internal communication. Executive leaders, particularly CEOs, play a unique organizational role. As the top … Continue reading The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness.

Author, Title and Publication Agerdal-Hjermind, A. (2014). Organizational blogging: a case study of a corporate weblog from an employee perspective. Corporate Communications: An International Journal, 19 (1), 34 – 51. Summary This study examined the usage and implications of blogging in a corporate communication context from an employee’s perspective. The author considered the blog as … Continue reading Organizational Blogging: A Case Study of a Corporate Weblog from an Employee Perspective

The study reported on in this article represents an attempt to assess the ethicality of undisclosed ghost blogging. There has been considerable debate on the blogs of public relations practitioners about whether undisclosed ghost blogging is ethical, including a recent survey of practitioners where most respondents expressed approval of undisclosed ghost blogging, provided that the … Continue reading What Do Blog Readers Think? A Survey to Assess Ghost Blogging and Commenting

Summary This study examined the use of online newsrooms and social media by U.S. state tourism offices. Fifty state tourism websites were analyzed to investigate the availability of online newsrooms as well as their contents and overall usability. The social media availability on the state tourism websites was also examined. The results revealed that most … Continue reading How U.S. State Tourism Offices Use Online Newsrooms and Social Media in Media Relations