Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives
This summary is provided by the IPR Digital Media Research Center. Dr. Yang Feng and Dr. Huan Chen examined which machine learning (ML) algorithms worked best to analyze consumer sentiment on YouTube. A case study of 19,198 YouTube comments from the Always #LikeAGirl campaign was conducted. Researchers compared four traditional, supervised models (a machine learning … Continue reading Which AI Algorithms Are Best for Analyzing Consumer Sentiment?
This summary is provided by the IPR Digital Media Research Center Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social — and the type of content on the sites. A multi-method research approach was used, including a survey of 10,188 U.S. adults on … Continue reading The Role of Alternative Social Media in the News and Information Environment
This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; Men, Tsai, Chen, & Ji, 2018). However, social presence strategies have received limited scholarly attention from … Continue reading Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections
This summary is provided by the IPR Digital Media Research Center based on the original study by Brunswick Group Brunswick Group examined how stakeholders expect executives to lead using social media. Surveys were conducted with 2,800 readers of financial publications and 3,600 employees in large companies (more than 1,000 employees) across the globe. In-depth interviews were also … Continue reading How Executives Use Social Media to Lead
Summary The purpose of this study was to gain insight into social media users’ crisis response strategies. Rooted in situational crisis communication theory, this study examined social media sentiment toward the 2018 Australian cricket ball-tampering scandal. The results from this study outlined the stages social media users progressed through when responding to this crisis, resulting … Continue reading Lessons from the Social Media Response to the 2018 Australian Cricket Scandal
Summary Rooted in complexity theory, the purpose of this study was to explore how communicators strategize and plan for digital social advocacy and foster long-term relationships with their publics. Complexity theory, which recognizes that linear, predictable relationships are not always possible, is proposed as an appropriate lens for investigating digital social advocacy communication where decision-making … Continue reading How to Design Social Media for Long-Term Results
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR objectives. However, little is known about the potential damage caused by negative comments or user feedback on CSR statements on social media. This study explored the … Continue reading Getting Called Out: The Effects of Social Media Feedback on CSR
This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China
This blog is provided by IPR based on the original study by RAND Corporation As the popularity and use of social media continues to climb, concerns of quickly spreading disinformation also increase. In 2019, it was confirmed that Russia interfered with the 2016 election through social media propaganda and disinformation. Since then, other instances of … Continue reading Combating Foreign Disinformation on Social Media
Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system in … Continue reading Healthcare, Social Media, and Ever-Changing Consumer Expectations
This summary is provided by the IPR Digital Media Research Center. SummaryOrganizations are increasingly adopting internal social media (ISM) platforms for communication and interaction among employees. One type of ISM activity is employee ideation, or the process of employees engaging in dialogue to come up with innovative ideas to prepare organizations for uncertain futures. This … Continue reading How Employees Use Internal Social Media to Develop Ideas for Organizations
This summary is provided by the IPR Organizational Communication Research Center. Summary This study explored the effects of social media on employees’ work behavior. Researchers defined communication via social media as employees’ active communication behavior, such as conversing with colleagues and friends on social media platforms. Passive communication behaviors, such as browsing web pages and … Continue reading Does Employee Social Media Use Lead to Productivity or Fatigue?
This blog is provided by the IPR Digital Media Research Center. The COVID-19 pandemic has, without a doubt, brought countless changes to the way people interact with businesses, and nowhere has this shift been more prominent than on social media. The entire world stayed home for a year, and companies went to work handling the … Continue reading Accountability and Genuity: How Companies’ Social Media Influenced Perception During COVID-19
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications Melissa B. Adams and Melissa A. Johnson explored how nonprofit organizations in the U.S. serving Hispanic and Latinx communities utilize acculturation-themed images in communication and digital advocacy. Acculturation is defined as “the process … Continue reading The Use of Imagery in Nonprofit Digital Social Advocacy