Tag Archives: social media

Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives

This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; Men, Tsai, Chen, & Ji, 2018). However, social presence strategies have received limited scholarly attention from … Continue reading Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections

This blog is provided by IPR based on the original study by RAND Corporation As the popularity and use of social media continues to climb, concerns of quickly spreading disinformation also increase. In 2019, it was confirmed that Russia interfered with the 2016 election through social media propaganda and disinformation. Since then, other instances of … Continue reading Combating Foreign Disinformation on Social Media

Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system in … Continue reading Healthcare, Social Media, and Ever-Changing Consumer Expectations

This summary is provided by the IPR Organizational Communication Research Center. Summary This study explored the effects of social media on employees’ work behavior. Researchers defined communication via social media as employees’ active communication behavior, such as conversing with colleagues and friends on social media platforms. Passive communication behaviors, such as browsing web pages and … Continue reading Does Employee Social Media Use Lead to Productivity or Fatigue?