Tag Archives: social media

Gen Z

The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. political landscape. An online survey of 6,616 U.S. participants aged 13-25 years old was conducted from Aug. 21 – Sept. 15, 2023. Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership?

Climate Change

Yale Program on Climate Change Communication and Meta researched Facebook users’ knowledge, attitudes, beliefs, and policy preferences regarding climate change. A survey of 139,136 Facebook users in 110 global areas, representing 187 countries and territories worldwide, was conducted from Aug. 3 – Sept. 3, 2023 Key findings include:  1.) 89% of respondents in Finland and … Continue reading Perspectives on Climate Change Around the Globe

IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month. The Center for Native American Youth (CNAY) researched the priorities and day-to-day experiences of Native American youth across North America. An online survey of 1,086 youth participants, … Continue reading The Narrative of Native American Youth

This summary is provided by the IPR Behavioral Insights Research Center Dr. Xing Zhang examined how stories and memories of past crises, like SARS, are discussed on social media when a new crisis happens. This study examined crisis memory (memories which influence how people think, feel, and act when dealing with new crises) in the context … Continue reading How Memory Plays a Role in Crisis Response