Tag Archives: social media

Pew Research Center examined the rise of podcasts as news and information sources in the past year. Podcasts cover a wide range of topics and attract different types of listeners. Pew Research Center highlights the reasons why Americans listen to podcasts and what these podcasts discuss. A survey of 5,132 U.S. adults was conducted from Dec. … Continue reading How Americans Use Podcasts as News and Information Sources

This summary is provided by the IPR Digital Media Research Center Dr. Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers

Dr. Chen and colleagues explored the role that social media influencers played an important role in driving positive outcomes of corporate social responsibility (CSR) campaigns. A survey of 967 participants was conducted in June 2019. Key findings include:1.) Social media influencers exert influence on the target consumers’ decisions to support the CSR initiative which they … Continue reading Social Media Influencers Impact Perceptions of CSR Initiatives

This blog is based on the original study in the Public Relations Journal. In early March 2022, within 10 days of each other armed domestic terrorists killed 10 people at a supermarket in Buffalo, NY and 19 children and 2 adults at an elementary school in Uvalde, TX. Organizations worldwide scrambled to halt scheduled social media content and decide how … Continue reading Organizational Social Media Mourning During Public Tragedies

This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; Men, Tsai, Chen, & Ji, 2018). However, social presence strategies have received limited scholarly attention from … Continue reading Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections

This blog is provided by IPR based on the original study by RAND Corporation As the popularity and use of social media continues to climb, concerns of quickly spreading disinformation also increase. In 2019, it was confirmed that Russia interfered with the 2016 election through social media propaganda and disinformation. Since then, other instances of … Continue reading Combating Foreign Disinformation on Social Media

Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system in … Continue reading Healthcare, Social Media, and Ever-Changing Consumer Expectations