This summary is provided by the IPR Digital Media Research Center based on the original study by Brunswick Group Brunswick Group examined how stakeholders expect executives to lead using social media. Surveys were conducted with 2,800 readers of financial publications and 3,600 employees in large companies (more than 1,000 employees) across the globe. In-depth interviews were also … Continue reading How Executives Use Social Media to Lead
Summary The purpose of this study was to gain insight into social media users’ crisis response strategies. Rooted in situational crisis communication theory, this study examined social media sentiment toward the 2018 Australian cricket ball-tampering scandal. The results from this study outlined the stages social media users progressed through when responding to this crisis, resulting … Continue reading Lessons from the Social Media Response to the 2018 Australian Cricket Scandal
Summary Rooted in complexity theory, the purpose of this study was to explore how communicators strategize and plan for digital social advocacy and foster long-term relationships with their publics. Complexity theory, which recognizes that linear, predictable relationships are not always possible, is proposed as an appropriate lens for investigating digital social advocacy communication where decision-making … Continue reading How to Design Social Media for Long-Term Results
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR objectives. However, little is known about the potential damage caused by negative comments or user feedback on CSR statements on social media. This study explored the … Continue reading Getting Called Out: The Effects of Social Media Feedback on CSR
This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China
This blog is provided by IPR based on the original study by RAND Corporation As the popularity and use of social media continues to climb, concerns of quickly spreading disinformation also increase. In 2019, it was confirmed that Russia interfered with the 2016 election through social media propaganda and disinformation. Since then, other instances of … Continue reading Combating Foreign Disinformation on Social Media
Does it surprise you that an increasing number of medical patients are using social media to ask questions, raise concerns, or voice experiences? It shouldn’t. For healthcare professionals, this means that social media is no longer the domain of the doctor, physician’s assistant, or nurse — it’s now an extension of our healthcare system in … Continue reading Healthcare, Social Media, and Ever-Changing Consumer Expectations
This summary is provided by the IPR Digital Media Research Center. SummaryOrganizations are increasingly adopting internal social media (ISM) platforms for communication and interaction among employees. One type of ISM activity is employee ideation, or the process of employees engaging in dialogue to come up with innovative ideas to prepare organizations for uncertain futures. This … Continue reading How Employees Use Internal Social Media to Develop Ideas for Organizations
This summary is provided by the IPR Organizational Communication Research Center. Summary This study explored the effects of social media on employees’ work behavior. Researchers defined communication via social media as employees’ active communication behavior, such as conversing with colleagues and friends on social media platforms. Passive communication behaviors, such as browsing web pages and … Continue reading Does Employee Social Media Use Lead to Productivity or Fatigue?
This blog is provided by the IPR Digital Media Research Center. The COVID-19 pandemic has, without a doubt, brought countless changes to the way people interact with businesses, and nowhere has this shift been more prominent than on social media. The entire world stayed home for a year, and companies went to work handling the … Continue reading Accountability and Genuity: How Companies’ Social Media Influenced Perception During COVID-19
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications Melissa B. Adams and Melissa A. Johnson explored how nonprofit organizations in the U.S. serving Hispanic and Latinx communities utilize acculturation-themed images in communication and digital advocacy. Acculturation is defined as “the process … Continue reading The Use of Imagery in Nonprofit Digital Social Advocacy
This blog is provided by the IPR Digital Media Research Center Crisis management and the rise of social media are two of the top three issues cited by professionals which affect communication strategies and practices. Today, public figures are often advised to apologize via social media. Even when published through another medium, members of the … Continue reading Fandom, Forgiveness, and Future Support: YouTube Apologies as Crisis Communication
Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S.
Should companies try to hold the steering wheel in online discussions about corporate social responsibility? Our research shows that the reactions of stakeholders are more positive when there is less moderation of discussion by the organization. To broadly engage with the public about societal, environmental, and political issues, is strategically relevant to organizations in their … Continue reading “Hands Off” Social Media
This blog post summarizes “Public Health and Online Misinformation: Challenges and Recommendations,” from Annual Review of Public Health. Dr. Briony Swire-Thompson and Dr. David Lazer explored how individuals interact with inaccurate health information online, and how the ability to access so much information is affecting health outcomes. In addition, the researchers explored how the perceived … Continue reading Public Health and Online Misinformation: Challenges and Recommendations