All posts by Ward White

Yesterday on IPR’s “Research Conversations” site, former Institute Trustee Lynn Brown posted an article enticingly titled “PR, Behavioral Economics & School Cafeterias.”  I loved the piece – and thanked her in a Comment for adding a new, personal story to our storehouse of Behavioral PR stories. Behavior, behavior, behavior.  The PR business is about behavior.  … Continue reading Behavioral PR & “Girls Only” →