The concept of networks is becoming increasingly important across different fields. It has been used in areas such as genetics, neuroscience, physics, biology, computer sciences, or sociology. Likewise, in the field of public relations this concept is becoming increasingly central. Network analysis allows one to uncover the relevant actors of a given system and the … Continue reading Networks and the Complex Role of Public Relations
Information technology is affecting every aspect of our lives. The question that remains is –- how does it shape and change us? Or doesn’t it? Are the digital media just new channels for the same old conversations, or do they have a more profound influence on the way we relate to one another? Most importantly, … Continue reading Organizations as Digital Melting Pots
I had an opportunity to address the Georgian PR Club (Russia) via Skype earlier in April, as a guest of Berdia Natsvlishvili who heads up the Club of PR leaders that gathers regularly in Tbilisi. Berdia is also Country Director for PH International Georgia and has stayed connected with Dennis Wilcox, formerly of San Jose State … Continue reading Georgian PR Club Takes Development of PR Capabilities Seriously!
Family comes first. Within an organization, this idea is true, too. Organizations can include anyone within their definitions of “family.” Moreover, organizations are not only those that qualify as “corporations.” A company’s family could include employees, retirees, business partners, and shareholders. A nonprofit organization’s family could include volunteers, paid staff, and donors. And a professional … Continue reading Internal Public Relations – Family First
What drives tourists’ choice of destinations? Why do tourists prefer some destinations over others? The answer to these questions is simpler than one might think: Tourists want an authentic experience. When they visit a site in Mexico, or Brazil, or India they are looking for the image of the country to match the one that … Continue reading Communicating Authentic Tourism Experiences
When the boundary between work and life gets blurred, employees can easily get frustrated and burned out. Often times, employees are encouraged to become smart “problem solvers,” coping with stress and imbalance on their own. However, individual coping is never sufficient even when it is effective. So, what are the jigsaw puzzle pieces organizations may … Continue reading Work vs. Life for Employees: Is Your Business Part of the Solution?
This is the second in a series of IPR blog posts on the 2013 European Communication Monitor (ECM), an annual longitudinal trans-national survey of European communications professionals. The original post reviewed the overall demographics, methodology and results of the 2013 survey, which received 2,710 responses from 43 countries. It’s clear strategic public relations is an … Continue reading The European Communication Monitor2013 (Part 2): Strategic Issues and Influence
When discussing the laws and regulations of social media, a common refrain is the law is trying to catch up with the technology. However, in 2013 the Federal Trade Commission (FTC) took one step closer to catching up to social media’s rapid development by providing guidelines for what constitutes legally sound disclosure practices on social … Continue reading #Disclosure: New FTC Social Media Guidelines for PR
From 60 years of accumulated scholarship about employee communication and engagement, we can safely reach two conclusions: First, organizations that effectively engage their workforces have better business results than those which do not. Second, most organizations do not effectively engage their workforces. Attempting to document why organizational leaders who know what to do don’t do … Continue reading Engaging Employees: Why Do You Think We Don’t?
The 2013 IPR best in class employee communication practices study emphasises that internal communication must evolve to help organisations cope with fast-paced change. With expectations rising and pressures mounting, how can internal communicators ensure they evolve professionally? As an educator and researcher, I’m interested in a key question: What do evolutionary internal communication professionals need … Continue reading A Framework for Evolving Internal Communicators
Resolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in communication (not merely PR or marketing), we will have facts and data at our disposal to support our strategies and tactics. We … Continue reading Fearless is PR in the Face of Challenge
Yesterday on IPR’s “Research Conversations” site, former Institute Trustee Lynn Brown posted an article enticingly titled “PR, Behavioral Economics & School Cafeterias.” I loved the piece – and thanked her in a Comment for adding a new, personal story to our storehouse of Behavioral PR stories. Behavior, behavior, behavior. The PR business is about behavior. … Continue reading Behavioral PR & “Girls Only”
The following post is from Forrest Anderson’s blog, Reputation, Research, Relationships and Messages. Additional comments and tips are strongly encouraged. Surveys, when done properly, are a great way to gather the kind of information you can use to create communications campaigns that achieve business objectives. They are based on real information and insight into the target … Continue reading Tips for More Successful Surveys
As PR professionals, we are always facing the next campaign to change the hearts and minds of our constituencies, and indeed, we are always looking for ways to be more effective in changing the behaviors of our target audiences. Take, for example changing the eating behaviors of our children in light of childhood obesity. While … Continue reading PR, Behavioral Economics & School Cafeterias
My first dabble in collaboration on a global scale with stakeholders came with the Global Alliance for Public Relations and Communication Management (GA) tackling the issue of ethics by researching whether a global code of ethics was feasible and desirable to strengthen the profession. With the help of an international task force we examined the … Continue reading Sharing Global Alliance Research