In this study, a process is presented for changing stigmatizing portrayals of a group of people. This process parallels Burke’s (1989) redemption ritual for humanity. This research added detail to Burke’s redemption ritual for influencing representations and examined how an LGBT advocacy organization and a mental illness advocacy organization influence cultural byproducts that result in stereotypes. Burke’s (1989) redemption ritual is adapted as a framework for conceptualizing the process that occurs when an advocacy organization expresses discontent with a cultural producer’s byproducts.

Location: Available online, here (abstract free, purchase full study).

Ciszek, Erica L, and Gallicano, Tiffany Derville. “Changing Cultural Stigma: A Pilot Study of LGBT and Mental Illness Organizations.” Public Relations Review 39.1 (2013): 82-84. Web.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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