My previous post spoke about the Institute for Public Relations (IPR) redoubling its focus on r ...

The Institute for Public Relations (IPR) Board wants to redouble our focus on research, tracking even more toward topics that matter to the practice:  providing timely insights and applied intelligence that leaders in our field can put to immediate use. In this post and another to follow, I want to share our research direction ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Seth Duncan, Research Director at WCG, a global communications company providing integrated marketing, public relations, creative and interactive services ...

Last week I presented the Best Use of Research, Measurement and Evaluation Award at the PRSA New York chapter’s Big Apple Awards.  Starbucks and Edelman t ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Sergio Giacomo, Director, Corporate Communicati ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Shonali Burke, ABC, a ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Government agencies and public sector organizations face particular challenges in communicating with stakeholder audiences, and in measuring and evaluating their communications. ...

In his inaugural lecture at Bournemouth University, Professor Tom Watson, a member of the IPR Commission on Measurement and Evaluation, spoke about
 ‘The Evolution of Evaluation – Public Relations’ Erratic Path to the Measurement of Effectiveness.” Professor Watson used the development of PR measurement and evaluation to map its future ...

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr. Christopher Storck, Managing Director at ...

These awards are presented to the top three papers submitted to the International Public Relations Research Conference. Winners receive $1,000 per paper. 14th Annual International Public Relations Research Conference March 9-12, 2011 – Pushing the Envelope in Public Relations Theory & Research & Advancing the Practice ...