This blog is provided by the IPR Measurement Commission. A series of questions have begun percolating in my head, now that I’ve moved from consulting to teaching full-time. Not least of these questions reflects the ongoing battle to encourage public relations professionals to embrace PR Measurement as an essential component of our practice. This battle … Continue reading How Should We Teach Public Relations Measurement?
- How Should We Teach Public Relations Measurement?
All posts by Sean Williams
SUMMARY Company A, a financial institution, grew and diversified in the late 1990s and early 2000s. When recession and turmoil in the financial markets hit midway through 2007, it was forced to take rapid and drastic action in order to survive or potentially be acquired. This case study examines how Company A used media measurement … Continue reading Measuring “Company A”: A Case Study and Critique of a News Media Content Analysis Program →
Not everything that can be counted counts. Not everything that counts can be counted. William Bruce Cameron Historically, marketing functions needed to be far more sophisticated in measuring the impact of their activities than their colleagues in corporate communications, including internal communications. Marketing campaigns have been subject to much more scrutiny from the boardroom due … Continue reading Corporate Communications Counts and Can Be Counted →
This guest blog post is written by Sean Williams in response to Dr. Ana Tkalac’s original post “Nobody’s Baby” and Ward White’s follow-up commentary. Internal communication is frequently seen as of lesser value to organizations than external communication. IC professionals typically earn less, are at lower pay grades and struggle to transition to other PR disciplines. … Continue reading Sean Williams’ Response to “Nobody’s Baby” and Other Thoughts on Internal Communication →
Resolved: Whether in internal communication, PR measurement or strategic communications, we will be fearless, ruled by the right thing to do rather than the facile, easy or merely expedient. Therefore: As experts in communication (not merely PR or marketing), we will have facts and data at our disposal to support our strategies and tactics. We … Continue reading Fearless is PR in the Face of Challenge →
Business leaders say they want candid feedback and opinions from their employees, but for the most part, that’s too risky a proposition for the employees. We’ve all heard the reality too clearly – not a team player, being negative, fear of change. Vicki Cox Edmondson and George Munchus (2007) of the University of Alabama (Roll … Continue reading Employee Voice—Moderated by Urgency and Trust →
This is a summary of a paper presented at this year’s International PR Research Conference. It received a “Top Three Paper for Practical Significance” award from the Institute for Public Relations. I’m a public relations pro trying to run his own business and help clients achieve their objectives. Social media companies that claim to … Continue reading Measuring Influence: 3 Paths That Research Supports →
The Institute of Public Relations awarded this paper a “Top 3 Competition Paper of Practical Significance” at the 16th International PR Research Conference (2013). This research-in-progress seeks to uncover a deeper understanding of how influence works online, and how we might measure influence beyond the outputs and outtakes. In this literature review, several salient themes … Continue reading Is that all there is? A literature review and potential approach to measuring influence in social media →
In July, the Institute published a case study by Sean Williams examining how a financial services company used media measurement and content analysis to gauge the impact of financial turmoil on its brand and reputation. (See: http://alturl.com/oe3b) Sean’s intent was to provide a factual description of news media impact on reputation, and to provide senior … Continue reading Williams Ruminates: Five Lessons Learned →
Amid the shouting surrounding the announcement that Wall Street paid out some $18 billion in bonuses for 2008 is a sense of outrage. There is real anger that the architects of the global financial crises are still benefiting mightily from their perfidy. Or so goes the latest trope from the popular business press. The reality … Continue reading Sean Williams: How PR Can Help Solve the Executive Compensation Riddle →
Many PR people take a pass at the entire concept of measurement for a simple reason. Blind, rank fear. They don’t know how, or they fear their research won’t hold up to leadership scrutiny. We hear “measurement” and immediately are assailed by unhappy memories – math homework, the tyranny of columns of numbers, complicated algebra. … Continue reading Sean Williams: Does Internal Communication Measurement Have to be Quantitative? →