CEOs look to us – look to you – to be, if not the smartest person in the room, certainly able to make some very serious judgments often under crisis circumstances when there is a great deal on the line. We have to approach that responsibility with a great deal of humility and understanding, and research helps.
That’s what Don Baer s
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Social media surveys are a dime a dozen these days and with good reason. Social media are hot in the public relations and public affairs profession. Practitioners at all levels want to know how to use them for publicity, marketing, sales, reputation management, crisis communications, and more. And judging by the PR/PA M&A agency business, firms
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That’s the theme – and ambition – of Indonesia’s public relations community, which hosted a regional conference Feb. 2-4 in Jakarta for the International Public Relations Association (IPRA). There were 162 delegates from 23 countries attending. The Institute for Public Relations and its mission of PR research, measurement and evaluation had a high profile with this multi-national but mostly-Asian audience. Among the takeaways: MISSION ACCOMPLISHE ...
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The use of Advertising Value Equivalency (AVE) as media measurement and a tool to value media placements is one of the most contentious topics in our business; the topic seems to emerge at nearly every professional conference. As you undoubtedly know, AVE is essentially the practice of assigning a “value”to a news story by equating it to advertising costs, with
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Well, here we are. Still just days into the New Year. Time to turn over a new leaf. Start a new chapter in our personal or professional lives. Pick your metaphor; it feels good. Enter 2010 refreshed and re-energized.
Apparently what characterizes our optimism at the Foundation for Public Relations Research and Education – the Institute – is not ne
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Leaders are crucial to the success, image and future of nations, organizations, and professions. However, few studies have directly examined leadership in public relations. To deal with this knowledge gap, the Plank Center for Leadership in Public Relations, established at the University of Alabama in 2005, has begun to build a research-based foundation of knowledge in this area. To date, 16 leadership
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The Institute for Public Relations has commissioned research into the skills, expertise and competencies required in the years ahead for top public relations advisers and corporate communicators. Dr Tom Watson of the Media School at Bournemouth University in England is leading the research, which will be reported at the Institute’s next European Professional Colloq
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The Institute for Public Relations has commissioned research into the skills, expertise and competencies required in the years ahead for top public relations advisers and corporate communicators. Dr Tom Watson of the Media School at Bournemouth University in England is leading the research, which will be reported at the Institute’s next European Professional Colloq
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In July, the Institute published a case study by Sean Williams examining how a financial services company used media measurement and content analysis to gauge the impact of financial turmoil on its brand and reputation. (See: http://alturl.com/oe3b) Sean’s intent was to provide a factual description of news media impac
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[Recently I participated in a virtual meeting of the Commission on Public Relations Measurement & Evaluation. I came away impressed by the quantity and quality of work that the Measurement Commission has produced since it was organized with the Institute in 1998. All of the research is available free on this website. Here, a founding member comments on stakeholder management. ...
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