(The following provides insights on USC Annenberg’s fifth Gap Study, available free through a link below.)
In 2002 the head of global communications at a Fortune 50 company lamented to us, “I have no real idea of what my budget should be because there are no real benchmarks. That’s true of many other aspects of managing the communications function.”
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Now available, the report of the third annual Academic Symposium hosted by the Tuck School of Business at Dartmouth College. The event was sponsored by the Institute for Public Relations and the Arthur W. Page Society. The 30 attendees included thought leaders from the academic community as well as corporate and agency leadership.
The 2008 symposium featured academic, corporat
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(The following is excerpted from a longer version published on Harold Burson’s Blog. It was written in response to a commentary by a legal commentator on CBS “Sunday Morning” who equated public relations to lying.)
Never
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Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates to the Institute for Public Relations’ Essential Knowledge Proj
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A recent survey from McKinsey & Co. found that 90 percent of companies say they are increasing their corporate social responsibility from what they were 5 years ago. Environmental, social and governance issues are now being incorporated into key business strategies and employees and shareholders are playing a major role in this shift.
John L. Paluszek, senior c
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A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments. Only 60 percent say that
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The Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage mutually beneficial relationships with customers, communities, employees and other stakeholders.
There is a tremendous amount of research
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“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain).
I participated on a panel on chaired by Toni Muzi Falconi (...
Ay ay ay! It’s the election headache again, except this time around the old “cabeza” needs a little more aspirin.
Never has the Hispanic/Latino vote been more important than in the 2008 election season. Whatever the political inclination, Republicans and Democrats realize that speaking to the heart and the minds of Hispanics/Latinos across the U.S., deve
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Do patronage, sponsoring and charitable works provide conclusive evidence of corporate social responsibility? The answer here is an awkward one – the main concern is not to hurt or de-motivate. Because, of course, generous patronage, sponsoring and charitable involvement are, in themselves, laudable.
The situation bears a striking resemblance with the first
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