A recent survey from McKinsey & Co. found that 90 percent of companies say they are increasing their corporate social responsibility from what they were 5 years ago. Environmental, social and governance issues are now being incorporated into key business strategies and employees and shareholders are playing a major role in this shift.
John L. Paluszek, senior c
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A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments. Only 60 percent say that
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The Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage mutually beneficial relationships with customers, communities, employees and other stakeholders.
There is a tremendous amount of research
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“Social Media and the Future of PR” is the theme of Euroblog2008, currently underway in Brussels (presented by EUPRERA, Edelman, IHECS and Département de communication, Université catholique du Louvain).
I participated on a panel on chaired by Toni Muzi Falconi (...
Ay ay ay! It’s the election headache again, except this time around the old “cabeza” needs a little more aspirin.
Never has the Hispanic/Latino vote been more important than in the 2008 election season. Whatever the political inclination, Republicans and Democrats realize that speaking to the heart and the minds of Hispanics/Latinos across the U.S., deve
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Do patronage, sponsoring and charitable works provide conclusive evidence of corporate social responsibility? The answer here is an awkward one – the main concern is not to hurt or de-motivate. Because, of course, generous patronage, sponsoring and charitable involvement are, in themselves, laudable.
The situation bears a striking resemblance with the first
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Since adopting “Public Diplomacy” – or “Corporate Diplomacy” – as my theme as IPRA President, people have been asking me to define its role in Public Relations and to cite examples. I have tackled the topic online in this month’s Frontline.
I believe that Corporate Diplomac
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This paper is an another major addition to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific areas of practice. Brad Rawlins, Ph.D., Brigham Young University, re
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“Baseline Study on Diversity Segments: Multirace Americans” adds to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific areas of practice. Bey-Ling Sha, Ph.D., of San Diego State University explores scholarship and government data regarding multirace Americans. The U.S. government has collected race data since the first ce ...
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A new paper on the Institute website by Shannon A. Bowen, Ph.D., of the University of Maryland offers an overview of current research-based knowledge on ethics and public relations practice.
Bowen connects a lot of dots for practitioners and scholars interested in this aspect of the science b
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