In this edition of the Top 10 Research Insights of 2018, IPR believes every single one of these research studies have some great learning for the profession. Thanks to our Board of Trustees, comprising senior-level executive and leading executives, who help us choose topics that matter to the profession. Each year the IPR Board will continue to present top research insights that uncover the science beneath the art of public relations™.
This summary blog post features a study by Barbara Miller Gaither, Ph.D., Elon University, Lucinda Austin, Ph.D., The University of North Carolina at Chapel Hill, Morgan Collins, Elon University. The full study can be found here. ...
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This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director.
In an age of disinformation and
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This summary blog post appears courtesy of Cision and PRWeek. The full study can be found here.
The 2018 Global Comms Repor
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The blog post features the latest podcast episode of “The New CCO” courtesy of Page. ...
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This blog is presented by the IPR Measurement Commission.
“Insights from Industry Leaders: A Maturity Model for Stre
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Unpredictable, dynamic environments and the challenges of digitalization force many corporations to question traditional ways of organizing their activities. A big idea often discussed by top management in this context is “agility” – meaning that organizations should become significantly more flexible, faster and respons
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In our current age of globalisation, international public relations – understanding, engaging and executing global PR – is becoming more important than ever. Companies are crossing borders with their messages, media and services (whether it’s an active or passive choice) – and it’s vital that our industry is prepared
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This blog is a part of Measurement Month and originally ap
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This study appears courtesy of the author Dr. Melissa Dodd, University of Central Florida and originally appears in the Journal of Public Interest Communications. ...
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