This article is a summary of a study by Dejan Verčič, Ph.D., University of Ljubljana, Ralph Tench, Ph.D., Leeds Beckett University, and Ana Tkalac Verčičc, Ph.D., University of Zagreb. The full study is available here.
Despit
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Lessons from the PRSA College of Fellows & Arthur W. Page Society
Senior public relations executives have learned by experience that no two senior executives prefer to receive strategic counsel in the exact same way. So many of them have developed a tool box of different approaches catered to the preferences of the
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A survey of 224 digital marketers in the US revealed that online reputation management (ORM) is a growing necessity for businesses to experience success in a digital era of social media and online reviews.
The survey, cond
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The article originally appears in The Measurement Advisor. This post discusses lateral inhibition, a neural process that helps our senses handle too much information. When a similar process occurs in our brains, it manifests as a hunger for shiny new things. Thus we fall prey to the temptations of clickbait and fake news. If you studied sensory psychology back in college, you ...
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“More is lost by indecision than wrong decision. Indecision is the thief of opportunity. It will steal you blind.” Marcus Tullius Cicero uttered these wise words over 2000 years ago. And they are just as relevant today.
Decision-making is central to the character and ability of a leader to effectively lead. It defines
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The Global Alliance for Public Relations and Communication Management (GA) hosted its 2018 World Public Relations Forum on April 22-24 in Oslo, Norway. The gathering included more than 40 speakers and the participation of delegates from 44 countries. The Institute for Public Relations is a
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The world’s leading firms use architecture to powerfully transmit their identity to customers, employees and users of all kinds. This has been the case for many years. Witness the Cornell Tech campus on Roosevelt Island reinterpreting the relationship between academia and corporate America and driving sustainability practices to a new
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This post appears courtesy of the Commission on PR Education.
Download Report (PDF): Fast Forward: Foundations and Future State, Educators and Practitioners
After three years
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Silicon Valley is facing a disinformation problem that is poisoning the infosphere, creating filter bubbles and echo chambers, feeding polarization and entrenchment, and resulting in the misuse of data to shape political debates through military-grade psychological operations, manipulation, and propaganda. This paper identifies the symptoms of disinformation and offers suggestions on how to combat them.
This post appears courtesy of the Global Alliance for PR and Communication Management. The full report can be found here.
The Global Capabilities Framework for Public Relations and Communication Management is a two-year research pr
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