What does it take to be creative? What is the promise of disruption in the digital era? What is the impact of millennials on brand reputation? What role does reputation management have in the age of artificial intelligence and virtual reality? These are some of the topics that were presented and discussed at the
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Many of us were left wanting and some sat in disgust and disappointment as we watched the recent Presidential debate. On the one hand, we continued to see half-truths, vile accusations and boorish behavior. On the other hand we also saw missed opportunities and messages lost on political rhetoric and stump speech
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In a new study titled “How Millennials View Ethics in Public Relations Practice,” Nancy Weaver and I have been exploring the availability of mentors for Millennials, both inside and outside of the workplace. Our study is jointly sponsored by the Public Relations Society of America and the Arthur W. Page Cen
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This article is the third in a series adapted from Alaimo’s book “...
For 60 years, the Institute for Public Relations (IPR) has provided the latest research that matters to the practice. IPR was founded on October 26, 1956, to investigate the science beneath the art o
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This is the fourth in a series of blog posts for Measurement Month.
When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalo
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This post appears courtesy of APCO Worldwide. The full study is available here
As storytelling makes its rise, the third installment of APCO Worldwide’s annual TradeMarks Study shows
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We often hear people say communication failed because they missed the target. Similar to any strategic communication effort, employee communication requires a thorough understanding and accurate grasp of who the internal audience is—whom the company and its leaders are trying to reach, connect with, listen to,
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This article is the second in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.”
As part of the research for ...
Experience IPR’s Research Symposium through the eyes of social media. The September 10 event in London featured speakers from across the globe. Topics ranged from the influence of social media to the branding of the Nobel Peace Prize. Here are some of the highlights: ...
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