Communication technologies influence people’s personal and professional lives tremendously. As Nicole Long, Demand Media said in her article, “How Technology Affects Job Performance,” the use of communication technologies can help streamline organizational processes and improve employees’ productivity if managed effectively.
Ema
...
This is the second in a series of blog posts for Measurement Month.
Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our professi
...
This blog post features an IPR Signature Study. The white paper, “Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice” was released in the Research Journal of IPR, Volume III, Issue I. The full paper is available here. ...
Read More...
If 2016 has brought us anything, it’s the influence of Twitter in driving political discussion. Donald Trump, his followers and the media circle which hangs on every tweet to drive a news story, have evolved what began in 2008 under Barack Obama as the “social media election.” Back then, communities were
...
This is the first in a series of blog posts for Measurement Month.
With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief C
...
This article is the first in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communi
...
Promoting a company or organization’s core values is being hailed as a competitive advantage as part of a movement in the marketing and human resources fields called employer branding (Ambler & Barrow, 1996; Foster, Punjaisri & Cheng, 2010). The motivation behind employer branding programs is improving
...
The contributions of IPR to international public relations began long before the organization started sponsoring multinational research or hosting events outside the United States. Many of my colleagues and their students across the world have accessed, used, and distributed contents available on the Institute
...
As the Institute of Public Relations (IPR) approaches its 60th Anniversary, practitioners in the United States are well aware of the active and important role IPR has played in driving t
...
With the growth of globalization, more and more organizations now have employees from other countries. These immigrant professionals (IPs) face unique challenges in that they not only need to reorient to a new societal culture, but also a new organizational culture. Interestingly, not many studies have been con
...