The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and a combination of top academic and professional researchers.
This is a Gold Standard paper that has been selected by the Measurement Commission for its expert contribution to the theoretical structure of measurement, research methodology, statistical analyses, and evaluation. These preeminent papers have become part of the core curriculum for public relations practitioners, clarifying, systematizing and informing the way we think about research, measurement, testing, and evaluation.