Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used to describe the decision-making framework and parameters of an organization, centering on integrity or leadership – but otherwise, little effort is often made to discern character and to systematically cultivate the character of an … Continue reading Corporate Character: How Ethical Frameworks Are Cultivated
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an expanded number of terms, addition … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Italian by Marilde Motta, Owner of Ad Personam in Milan, Italy. It covers an expanded number of terms, addition of social media terms and processes, … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Italian Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Spanish by Jennie Peña of the Universidad Del Norte. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation
Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. Summary Through systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to … Continue reading Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement
At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation
The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition (including translations)
This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will … Continue reading Ethical Standards and Guidelines for Public Relations Research and Measurement
August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy
Scholars note that Public Relations is received differently and negatively by external publics. Ten focus groups were conducted at a major university to answer the question: Do majors and potential majors understand the emphases of the public relations discipline? The study found misconceptions in five categories among students. AllGlamour_NoSubstance
New research on ethics presented at AEJMC Conference, Aug. 6 – 9, 2008 As a paper respondent for the Media Ethics Division (MED) of the Association for Education in Journalism and Mass Communication (AEJMC) in Chicago, I had the pleasure of reading and critiquing the division’s Top Paper and some other fine research on ethics. … Continue reading New research gives us a gimpse inside ethical choices
DISCUSSION: To what extent do you see reputation and ethics as intertwined factors of success? Toyota edged out competition to win the title of “Most Respected Company in the World” 2008 as judged by the Reputation Institute. Respect and ethics are inextricable linked in the minds of philosophers and ethics scholars of all varieties. But … Continue reading The mysterious interlinking of ethics and respect
