Shannon Bowen, Author at Institute for Public Relations

December 1, 2021[Blog], [Research Library], Latest Research Organizational Communication Research Center, OCRC - Internal Communications, OCRC - Measurement, OCRC - Trust, Organizational Communication Research Centercommunication management, ethics, internal communication, listening, trustShannon Bowen

This summary is provided by the IPR Organizational Communication Research Center. Summary This study examined how the global pandemic brought new challenges to organizational listening and how organizations handle these barriers. Organizational listening is a strategic management function and an ethical responsibility critical to employee-organization relationships (EOR). Ethical listening involves treating others with respect, paying … Continue reading Organizations Showed Greater Moral Sensitivity During COVID-19 →

June 8, 2021[Blog], [Research Library], Latest Research Organizational Communication Research Center, OCRC - Internal Communications, OCRC - Leadership Communications, Organizational Communication Research CenterCOVID-19, emloyees, employee communication, employee management, Marlene S. Neill, Shannon A. BowenShannon Bowen

This blog is provided by the IPR Organizational Communication Research Center. In February 2020 we started to conduct interviews with communication professionals for a new study on the importance of listening in organizations. A few weeks later, our efforts came to a screeching halt as the COVID-19 pandemic led to workplaces being completely shut down. … Continue reading How COVID-19 Heightened the Need for Listening to Employees →

March 6, 2017[Blog], [Research Library], Organizational Communication Research CenterShannon Bowen

Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used to describe the decision-making framework and parameters of an organization, centering on integrity or leadership – but otherwise, little effort is often made to discern character and to systematically cultivate the character of an … Continue reading Corporate Character: How Ethical Frameworks Are Cultivated →

November 21, 2016[Blog], [Research Library]Shannon Bowen

This blog post is a part of IPR’s 60th Anniversary Celebration. Sometimes the origin of an innate good is created from an unlikely source, one that is considered evil, corrupt, or even deleterious. Consider one of the most poisonous substances on earth produced by the bacterium Clostridium botulinum: Botulinum toxin is a neurotoxin that blocks … Continue reading A Revolution of Ethics in Public Relations →

February 2, 2016[Blog], [Research Library], Dictionaries of PR Measurement & Research, Latest Research Measurement Commission, MC - Gold Standard, MC - Measurement 101, Measurement Commission, PRJ - Measurement & EvaluationShannon Bowen

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Russian by Katerina Tsetsura, Ph.D., University of Oklahoma, Anna Klyueva, Ph.D., University of Houston-Clear Lake, and Anna Kochigna, PRIME Research. It covers an expanded number of terms, addition … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Russian Translation →

March 9, 2015[Research Library], Dictionaries of PR Measurement & Research, Education in PR, MC - Definitions, Measurement CommissionShannon Bowen

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into simplified and traditional Chinese by Dr. Chun-Ju Flora Hung-Baesecke, Massey University, and Dr. Yi-Ru Regina Chen, Hong Kong Baptist University. It covers an expanded number … Continue reading Dictionary of Public Relations Measurement & Research, Third Edition, Simplified & Traditional Chinese Translation →

February 19, 2015[Research Library], Dictionaries of PR Measurement & Research, Education in PR, MC - Definitions, Measurement CommissionShannon Bowen

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Italian by Marilde Motta, Owner of Ad Personam in Milan, Italy. It covers an expanded number of terms, addition of social media terms and processes, … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Italian Translation →

September 29, 2014[Research Library], Dictionaries of PR Measurement & Research, MC - Definitions, Measurement CommissionShannon Bowen

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Arabic by Dr. Ali D. Alanazi of King Saud University. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Arabic Translation →

August 1, 2014[Research Library], Dictionaries of PR Measurement & Research, MC - Definitions, Measurement CommissionShannon Bowen

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition is translated into Spanish by Jennie Peña of the Universidad Del Norte. It covers an expanded number of terms, addition of social media terms and processes, and adds ethics as … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition, Spanish Translation →

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Ethics, DMRC - Influence, DMRC- Digital/Social Mediacorporate communication, ethics, social media, stakeholder engagementShannon Bowen

Bowen, Shannon A. (2013). Using classic social media cases to distill ethical guidelines for digital engagement. Journal of Mass Media Ethics: Exploring Questions of Media Morality, 28(2), 119-133. Summary Through systematic case analyses of much-discussed social media cases, both negative aspects and best practices of social media use are revealed. Ethical theory is applied to … Continue reading Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement →

October 21, 2013[Research Library], 7. Ethics in Research and Evaluation, DMRC - Ethics, Ethics and PR, MC - Ethics, MC - Gold Standard, Measurement Commission, Standardsethics, Measurement Summit 3.1 PresentationShannon Bowen

At the Measurement Summit 3.1, a “think-fest” on the future of public relations research standards conducted by the IPR Measurement Commission, Don W. Stacks, Ph.D., presented “Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement, and Evaluation,” on behalf of Shannon A. Bowen, Ph.D., and himself. The presentation was based on a paper … Continue reading Toward the Establishment of Ethical Standardization in Public Relations Research, Measurement and Evaluation →

August 5, 2013[Research Library], 2. Resources, Dictionaries of PR Measurement & Research, IPR Measurement Commission Signature Studies, IPR Signature Studies, MC - Definitions, MC - Gold Standard, MC - Historical, Measurement Commission, StandardsMeasurement PublicationShannon Bowen

The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, the addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and … Continue reading Dictionary of Public Relations Measurement and Research, Third Edition (including translations) →

June 11, 2012[Research Library], DMRC - Ethics, Ethics and PR, MC - Ethics, MC - Gold Standard, Measurement Commission, StandardsShannon Bowen

This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will … Continue reading Ethical Standards and Guidelines for Public Relations Research and Measurement →

August 29, 2011[Research Library], Measurement CommissionMeasurement PublicationShannon Bowen

August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy →

January 14, 2011[Research Library], TrustShannon Bowen

Scholars note that Public Relations is received differently and negatively by external publics. Ten focus groups were conducted at a major university to answer the question: Do majors and potential majors understand the emphases of the public relations discipline? The study found misconceptions in five categories among students. AllGlamour_NoSubstance

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