This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 com ... more
Digital acumen is essential for communication management in today’s technology-driven communication environment. However, not every communication professional is well equipped with the knowledge and ... more
This summary is provided by the IPR Digital Media Research Center. SummaryAs social movement organizations continue to leverage social media platforms to reach salient publics, understanding the role ... more
This summary is provided by the IPR Digital Media Research Center. SummaryThis study explores how Millennials are engaging in social media activism and whether online activism is driving offline activ ... more
This summary is provided by the IPR Digital Media Research Center. SummaryOrganizations are increasingly adopting internal social media (ISM) platforms for communication and interaction among employee ... more
This blog is provided by the IPR Digital Media Research Center. The COVID-19 pandemic has, without a doubt, brought countless changes to the way people interact with businesses, and nowhere has this s ... more
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. MAGNA and Current Global examined digital accessibility and necessary steps toward digital inclusion. A survey of 807 p ... more
This blog is provided by the IPR Digital Media Research Center Crisis management and the rise of social media are two of the top three issues cited by professionals which affect communication strategi ... more
Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public ... more
This summary is provided by the IPR Digital Media Research Center Summary In today’s social media-dominated world, CEOs’ online communication has extended their roles from not only stewards o ... more
This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, unde ... more
Should companies try to hold the steering wheel in online discussions about corporate social responsibility? Our research shows that the reactions of stakeholders are more positive when there is less ... more
This blog post summarizes “Public Health and Online Misinformation: Challenges and Recommendations,” from Annual Review of Public Health. Dr. Briony Swire-Thompson and Dr. David Lazer explored how ... more
This summary is provided by the IPR Digital Media Research Center Summary The National People’s Congress (NPC) and the Chinese People’s Political Consultative Conference (CPPCC) National C ... more
This summary is provided by the IPR Digital Media Research Center Summary Though much strategic communication research has explored how brands use social media, less research has explored why brands c ... more
