Director
Marcia DiStaso, Ph.D.
University of Florida
Research Editors
Alexis Bajalia
University of Florida
Eve Heffron
University of Florida
Sunny Yufan Qin
University of Florida
Advisory Committee
Mike Fernandez
Enbridge and Boston University
Pat Ford
Burson Marsteller
Moyra Knight
Astellas and Astellas Foundation
Tina McCorkindale
Institute for Public Relations
Douglas Pinkham
Public Affairs Council
Andy Whitehouse
Copperfield Advisory
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This summary is provided by the IPR Digital Media Research Center Summary This study explored the phenomenon of publics’ negative social media engagement by investigating the antecedents that can in ... more
This summary is provided by the IPR Digital Media Research Center. Summary This study examined the different types of online rumors (rumors with fact-based claims and subjective claims), influence ind ... more
This summary is provided by the IPR Digital Media Research Center Summary Today’s digital environment has forced public relations professionals to cede at least some control of their messaging to ne ... more
This summary is provided by the IPR Digital Media Research Center Summary This study examined whether and how internal social media influences employee engagement. Specifically, this study proposed an ... more
This summary is provided by the IPR Digital Media Research Center. Summary Crafting a timely response to a crisis is imperative for communicators. The increased use of social media for crisis managem ... more
This blog post, written by the IPR Street Team, is provided by the IPR Digital Media Research Center. This report summary appears courtesy of McKinsey & Company and the authors James Kaplan, Wol ... more
This blog is presented by the IPR Digital Media Research Center. Lawmakers around the world are taking a severely keen interest in regulating data security and privacy. The #metoo movement created a ... more
Walden, Justin (2018). Guiding the conversation: A study of PR practitioner expectations for nonnominated employees’ social media use. Corporate Communications- An International Journal, 23(3), 423- ... more
Citation Ciszek, Erica., & Logan, Nneka. (2018). Challenging the dialogic promise: how Ben & Jerry’s support for Black Lives Matter fosters dissensus on social media. Journal of Public Relat ... more
Liu, Wenlin, Lai, Chih-Hui & Xu, Weiai (2018). Tweeting about emergency: A semantic network analysis of government organizations’ social media messaging during Hurricane Harvey. Public Relations ... more
Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The ... more
Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562 ... more
Wang, Ruoxu & Huang, Yan (2018). Communicating corporate social responsibility on social media: Effects of CSR strategy and source on stakeholders’ perceptions. Corporate Communications: An Inte ... more
Eriksson, Mats (2018). Lessons for Crisis Communication on Social Media: A Systematic Review of What Research Tells the Practice. International Journal of Strategic Communication, 12(5), 526-551. Summ ... more
Park, Hyojung, & Lee, Taejun (David) (2018). Adoption of e-government applications for public health risk communication: Government trust and social media competence as primary drivers. Journal of ... more
