This summary is provided by IPR based on the original study by HarrisX and Ragan Communications
HarrisX and Ragan Communications examined how CEOs and communication leaders view each other’s roles and responsibilities, what they value most, and when they believe responses to public policy issues are necessary.
An online survey of 182 CEOs and 178 communication leaders was conducted October 11-24, 2022.
Key findings include:
— 68% of CEOs reported that they oversee external communications within their organization, versus 20% of communication leaders who said the same.
— 33% of communication leaders said their Chief Communications Officer (CCO) oversaw external communications, whereas 13% of CEOs said the same.
— 91% of communication leaders said their CEO has “somewhat” or “very good” judgement on when to take a public stand on a political issue.
— 63% of CEOs said “organizations should take a stand on issues of public interest” versus 58% of communication leaders.
— Respondents overall agreed that organizations are responsible for putting pressure on the government when a policy will hurt their community (88%), customers (87%), workers (86%), or profits (81%).