This paper examines, over a five-year period, the evolution of a journalists’ perception of the media relations efforts of Southwest Airlines. Quantitative measurement and analysis is coupled with an in-depth qualitative investigation to understand the media’s perceptions of Southwest’s public relations effectiveness, media relations value, use of relationship maintenance strategies, perceptions of communication channels and perceptions of dialogic communication-specifically in regards to utility of information, accessibility and responsiveness.
Related Posts
-
Pew Research Center examined how people’s political views and experiences differ depending...
-
The Bipartisan Policy Center examined who the public trusts to deliver information...
-
This summary is provided by the IPR Organizational Communication Research Center. Dr. Feifei...
-
Cision analyzed what journalists want and need from their relationships with public...