This study examines the critical roles that employees play in an organization’s relationship-building with its publics. The findings suggest that employees who have high levels of commitment and use symmetrical cultivation strategies contribute significantly to positive organization-public relationships. The study also found that employment empowerment can occur through participation in public relations programs for external publics.

Employee-Public-Organization Chain

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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