IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM).

Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities.

A survey of 1,001 adults in Great Britain was conducted from Nov. 26 – Dec. 5, 2021. 457 respondents had disabilities, which included sensory, physical, neurodiverse, mental health, cognitive, and long-term conditions.

Key findings include:
1.) 65% of respondents with disabilities said they felt that their choices of what they buy were “limited on a daily basis due to barriers.”
— 90% of respondents with disabilities said either limitations of design, available information, or how information was presented on products impacted their decision of whether to purchase a product.
2.) 27% of respondents with disabilities said they were unable to “request adjustments or identify my preferences or needs when I try to buy a product or service.”
3.) Companies can provide “more detailed and transparent communication up-front” and opportunities for “in-depth conversations with product/service providers” to address barriers for consumers with disabilities.

Find the original research here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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