Muck Rack PR Pros AI Use Jan 2024

This summary is provided by the IPR Digital Media Research Center

Muck Rack examined AI use among public relations professionals in 2023.

A survey of 1,001 public relations professionals was conducted Nov. 2 – Dec. 14, 2023.

Key findings include:
— The number of PR professionals who said they use generative AI increased from 28% in March 2023 to 64% in November 2023.
— 21% of PR professionals at agencies said they never disclose their AI use to clients, compared to 6% of PR professionals who work for a single brand.
— 74% of PR pros report an increase in the quality of their work using AI and 89% say they complete projects more quickly with AI.
— Generative AI is mostly used for writing social copy (64%), research (58%), writing press releases (58%), and crafting pitches (54%).

Check out how public relations professionals are using AI in their workflow

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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