Seventy-three percent of online adults use social media, according to the Pew Research Internet Project (Sept. 2013). Furthermore, sixty-three percent of adult cell users use their phones to go online.
Speaking about the growing importance of social media, Dr. Tina McCorkindale, Appalachian State University, presented at the 2014 Public Relations Leadership Forum in Chicago. Covering social trends, social media research and mobile technologies, she explains why it is important for organizations to make the most of various social technologies.
Indeed social media is now becoming a big challenge to the way/traditional methods of advertising services or products to the clients. The Social Media proved to be more effective and a direct way of advertising rather than issuing press releases. This substitute of Press release is well received by many companies /organizations so to say! I On the other side of the coin, we are now turning back to traditional methods which was not regarded as effective. I concur with Dr. Tina’s research which is an eye opener to those who are not aware of this approach. Big up Dr. Tina!!!