Download PDF: Deconstructing: Stakeholder Capitalism Deconstructing is a new IPR blog series devoted to building a greater understanding of theoretical and practical terms and concepts that may be commonly used but not widely understood in the communication industry. In the past 15 years, stakeholder capitalism has grown significantly as a business philosophy, influencing the communication … Continue reading Deconstructing: Stakeholder Capitalism
Deconstructing is a new IPR blog series devoted to building a greater understanding of theoretical and practical terms and concepts that may be commonly used but not widely understood in the communication industry. What is Psychological Safety? In 1999, Dr. Amy Edmondson, a professor at Harvard Business School, published a seminal piece of research in … Continue reading Deconstructing: Psychological Safety
In 1956, the Institute for Public Relations was founded as an add-on organization to PRSA on the basis that research needed to be more prominent in our field. But the basic research this organization was founded on would be unrecognizable compared to the rigorous research studies conducted today. This month, IPR celebrates our 65 years—our … Continue reading IPR Celebrates 65 Years
Research Readout is a monthly series by the Institute for Public Relations and Ragan’s PR Daily spotlighting new and important research that every PR professional should know. Research from Dr. Nneka Logan, associate professor at Virginia Tech, offers a new theory on how the business community can take responsibility for its role in the discussion … Continue reading Research Readout: Critical Race Theory has a Role to Play in Business Communications and PR
Research Readout is a monthly series by the Institute for Public Relations and Ragan’s PR Daily spotlighting new and important research that every PR professional should know. In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations … Continue reading Research Readout: What the Data Says About Accelerating Change for Black Employee Experiences
The Institute for Public Relations Digital Media Research Center, Ragan Communications, and the University of Florida collaborated on this research project to study the careers and roles of social media managers. We surveyed more than 400 social media managers to determine their job roles and responsibilities, reporting and management structure, history and levels of experience, performance review systems, and career ambitions.
Download the Full Guide: 10 Ways to Identify DisinformationDownload the Webinar Playback: Disinformation in Society WebinarVisit Main Page: 2020 IPR Disinformation in Society Report THIS IS AN IPR BEHAVIORAL INSIGHTS RESEARCH CENTER SIGNATURE STUDY. THANK YOU TO OUR SPONSORS: Introduction:In August 2020, the Institute for Public Relations released its second annual “IPR Disinformation in Society Report” based … Continue reading 10 Ways to Identify Disinformation – A Guide and Checklist
Top 14 Public Relations Insights of 2019
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. At an all-day board meeting last April, the Institute for Public Relations (IPR) Board of Trustees suggested we diversify our outreach efforts and create videos featuring IPR’s work. As the CEO of an industry … Continue reading How We Did It: IPR Creates Buzz with “In a Car” Video Series
Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report
Download Full Report: Mind the Gap: Women’s Leadership in Public Relations Download Social Graphics: Summary of Themes and The Call to Action This is an IPR Signature Study. Sponsored by IPR and KPMG. It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly … Continue reading Mind the Gap: Women’s Leadership in Public Relations
False news can spread rapidly and extensively through social media, causing serious consequences for organizations that have a difficult time containing or correcting it. Last week, a research study published in Science, specifically studied how “true” and “false” news is spread online. Before this study, most research was either anecdotal or studied only one particular … Continue reading Why Lies Spread Faster Than the Truth and What PR Professionals Can Do About It
IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!” Download (PDF): Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable! Thank you … Continue reading Why Measurement Should be Non-Negotiable: Presented by Dr. Tina McCorkindale at the 2017 AMEC Conference
In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, strategy, and competitive reality. Similar to Organizational Clarity is the Page Society concept of Corporate Character, espoused in … Continue reading Intertwining Organizational Clarity and Corporate Character