A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it

Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health

Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, “quiet quitting,” and a four-day work week. This report provides suggestions for leaders to support employee mental health.

The Full Report:


Since the start of the COVID-19 pandemic, organizations are increasingly focused on addressing the mental health of their employees and for good reason: employee mental health has a large measurable impact on business and the bottom line. The American Foundation for Suicide Prevention found that mental health conditions affect job satisfaction and how present or absent employees are in their work. Findings in this study also show that better employee mental health can contribute to increased employee productivity. However, there are several roadblocks in the way of achieving better employee well-being.

Several facets of modern work impact employee mental health in a negative way. The New York Times reported that the corporate push to restore pre-pandemic ways of working in a physical office is being met by employee concerns for their mental and emotional health. Another concern is burnout due to the high pressures of work, validated by the fact that burnout is now recognized by the World Health Organization (WHO) as an official syndrome.

To tackle this issue, the Institute for Public Relations and Cision examined conversations about mental health in the workplace with a focus on:

   -Employee and Employer Perspectives
   -Quiet Quitting
   -The Four-Day Work Week
   -Current Corporate Mental Health Initiatives

This report identifies the brands that are leading the way on Twitter in mental health conversations and provides evidence-based recommendations for leaders addressing mental health in the workplace.


Using Brandwatch’s Consumer Research tool, we analyzed 1,304,110 Twitter posts discussing topics related to mental health and wellness in the workplace. We limited our collection to content from the United States during the period of January 1-October 31, 2022.

For the findings, please download the full report HERE.

About the Institute for Public Relations
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use.  IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the profession globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events.

As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire helps companies meet their communications and disclosure needs. A network of approximately 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision’s award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision. com and follow @Cision on Twitter.

Media Contact
Brittany Higginbotham
Communications and Digital Specialist
Institute for Public Relations

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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