This is an IPR Signature Study. Presented by the IPR Organizational Communication Research Center and Leger.
Download Full Study (PDF): Report: How Engaged Are Employees During COVID-19?
Download Social Sharable Slides: Social 1, Social 2 and Social 3
FOR MORE COVID-19 RESEARCH, VISIT THE IPR COVID-19 RESOURCE CENTER HERE
Across Canada and the United States, many employees’ working arrangements, including how they interact with their organizations, employers, and colleagues, have shifted rapidly due to the COVID-19 pandemic.
In early May 2020, Leger and the Institute for Public Relations (IPR), conducted a survey among Canadian and American employees (those who are not unemployed, furloughed, or laid off due to COVID-19) to explore:
- How various attributes (including their productivity, collaboration with coworkers, satisfaction with their company, etc.) have changed since COVID-19.
- How effectively various company leaders and teams are communicating updates and information to them during COVID-19.
- How often they are currently speaking to their direct supervisor/manager (via phone, video conference, or face-to-face) currently, compared to before COVID-19, as previous IPR research with Peppercomm has found the importance of effective internal communication during the pandemic.
OVERALL KEY FINDINGS
- In both the U.S. and Canada, two-thirds of employees said their work productivity has stayed the same during COVID-19, while at least 1-in-5 experienced decreases, and 1-in-10 experienced increases.
- Three-quarters of employees said their relationship with their company stayed the same during COVID-19. U.S. employees were more likely to experience slight increases in satisfaction, trust, and engagement with the company, while Canadian employees were more likely to experience decreases.
- About two-thirds of employees in both the U.S. and Canada said collaboration with co-workers stayed the same, while at least 1-in-5 said it decreased.
- U.S. employees (58%) were more likely to say their company was doing “very good” or “excellent” at communicating information and updates to them than Canadian employees (54%). U.S. employees (54%) were also more likely to say the same about their CEO than Canadian employees (45%).
What Are Employees’ Attitudes Toward Their Work and Company?
Overall, two-thirds (66%) of employees in both Canada and the U.S. said their work productivity has stayed the same during COVID-19. At least 1-in-5 workers said their productivity had decreased while around 1-in-10 said it had increased.
Three-quarters of employees in both the U.S. and Canada said their relationship with their company had not changed with COVID-19. U.S. employees were more likely to report slight increases in satisfaction, trust, and engagement with the company, while Canadian employees reported greater decreases.
About two-thirds of employees in both the U.S. and Canada said collaboration with co-workers had stayed the same, while at least 1-in-5 had said it decreased.
How Well Are Companies Communicating Updates and Information?
In Canada, more than half (54%) of employees said their company was doing “very good” or “excellent” in terms of communicating information and updates to them during COVID-19. Employees at large companies (63%) were more likely to rate their employers better at communicating information and updates than employees at small (50%) and medium (52%) companies.
In the U.S., more than half (58%) of the employees said their company was doing “very good” or “excellent” in terms of communicating information and updates to them during COVID-19. Similar to Canada, employees at large companies (71%) in the U.S. rated their employer better at communicating information and updates than small (62%) and medium (57%) companies. In the U.S., significantly more employees said their CEO, manager, and communication and HR department were doing well at communicating than in Canada.
How Often Are Direct Supervisors/Managers Communicating with Employees During COVID-19?
In both the U.S. and Canada, employees who typically communicated daily with their supervisors/managers before COVID-19 were communicating less frequently during the COVID-19 pandemic. Both countries saw declines of at least 20% in the amount of daily communication, with a 28% decrease in daily communication in Canada and 21% in the U.S.
This online survey using computer-assisted web interviewing technology was conducted from May 8 to May 10, 2020, by Leger, through a random sample of 1,526 Canadians and 1,004 Americans. Using data from the most recent census, results were weighted according to gender, age, mother tongue, region, education level, and presence of children in the household to ensure a representative sample.
Webinar: Internal Communications During the Pandemic
On May 21, 2020, as part of our Communications in Times of Crisis webinar series, Dave Scholz, APR, Executive Vice-President, Leger hosted a webinar on “Internal Communications During the Pandemic” with special guest Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations.
In the webinar, Tina discussed what employers are doing to communicate with their employees during the pandemic, and what the best practices are for internal communications moving forward.
Watch the recording of the webinar here.
About the Institute for Public Relations
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation dedicated to the science beneath the art of public relations.™ IPR creates, curates, and promotes research and initiatives that empower professionals with actionable insights and intelligence they can put to immediate use. IPR predicts and analyzes global factors transforming the profession, and amplifies and engages the professional globally through thought leadership and programming. All research is available free at www.instituteforpr.org and provides the basis for IPR’s professional conferences and events. Follow us on Twitter @instituteforpr.
Leger is the largest Canadian-owned market research and analytics company, with more than 600 employees in eight Canadian and US offices. Leger has been working with prestigious clients since 1986. For more information: leger360.com.
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