IPR is committed to sharing the latest COVID-19 research with communicators. Every two weeks, time-sensitive articles will be placed into the archive at the bottom of the page. (Last Updated: September 22, 2020)

COVID-19 Research Topics:

IPR Signature COVID-19 Reports:

E-Book: Leadership Perspectives: Leading and Looking Ahead Through COVID-19
Institute for Public Relations and Peppercomm
July 15, 2020
This e-book features 30 profiles and interviews with communication executives and senior leaders from corporations, public relations agencies, nonprofits, and universities. In addition to talking about the impact of COVID-19 and the increased importance of internal communication, other topics including: return to work; future of business and the industry; diversity, equity, and inclusion initiatives and the impact of Black Lives Matter protests; and corporate purpose.

Report: How Engaged are Employees During COVID-19?
Institute for Public Relations and Leger
June 24, 2020
Across Canada and the United States, many employees’ working arrangements, including how they interact with their organizations, employers, and colleagues, have shifted rapidly due to the COVID-19 pandemic. In early May 2020, Leger and IPR, conducted a survey among Canadian and American employees to explore how they feel about the return to work. 

Study: Employee Expectations Are Changing Due to COVID-19
Institute for Public Relations and The Harris Poll
June 8, 2020
This online survey was conducted from May 15-17, 2020 among a nationally representative sample of  831 U.S. adults to find out they feel about returning to work and what safeguards they would like employers to put into place. Explore the six key findings from this report.

Special Report: How Companies Are Engaging Employees During COVID-19
Institute for Public Relations and Peppercomm
April 21, 2020
This survey of 403 communication executives and senior leaders share how companies are communicating with and engaging their workforce during the COVID-19 pandemic. Key topics include what are the most trusted go-to sources and channels for communicators, how the pandemic has impacted the workforce including employee satisfaction and productivity; and more!

COVID-19: How Businesses are Handling the Crisis
Institute for Public Relations and Peppercomm
March 12, 2020
This survey of 300 communication executives and senior leaders determines how companies are faring in the COVID-19 pandemic, including what sources they trust, how prepared they are for the crisis and what their businesses are doing to fight against the disease and resulting panic. 

Watch the IPR webinars on the reports here!

  Behavioral Science: 

Survey Finds Large Increase in Psychological Distress Reported Among US Adults During the COVID-19 Pandemic
Johns Hopkins University Bloomberg School of Public Health
June 3, 2020
A new survey conducted during the pandemic by researchers at the Johns Hopkins Bloomberg School of Public Health and the SNF Agora Institute at Johns Hopkins University found a more-than-threefold increase in the percentage of U.S. adults who reported symptoms of psychological distress–from 3.9 percent in 2018 to 13.6 percent in April 2020.

We’re Less Likely to Spread Alarming Information While Experiencing Physiological Stress
Emily Reynolds, The British Psychological Society
May 26, 2020
To examine the relationship between stress and the spread of alarming information, Nathalie Popovic at the University of Konstanz and colleagues recruited 141 participants who completed either control tasks or these same tasks plus having to explain to two interviewers why they were a good fit for the job as well as mental arithmetic. Discover how the participants were influenced by increased stress.

Cognitive Dissonance: Examining Discrepancies Between Understanding and Action During a Crisis
An-Sofie Claeys, Ph.D., KU Leuven; and Timothy Coombs, Ph.D., Texas A&M University
May 19, 2020
When facing the stress and time pressures of crisis communication, practitioners often rely on intuition instead of critical thinking, which can lead them to use other strategies that may negatively impact their organization. The authors looked to insights from behavioural economics to examine this discrepancy between understanding what to do and the action that actually takes place during a crisis.

How Does Stress Affect the Social Amplification of Risk?
Nathalie F. Popovic, Ulrike U. Bentele, Jens C. Pruessner, et al, University of Konstanz, Germany
May 12, 2020
Dr. Nathalie Popovic and researchers at the University of Konstanz conducted an experiment to see how stress influences risk perception and communicating about that risk to others (i.e., the social amplification of risk). In an experiment, 146 participants were exposed to either an acute stressor situation (i.e., symptoms develop quickly but do not last) or assigned to the control group. Next, they were given information with a “concerning” message and real-world articles about the banned antibacterial agent Triclosan.

11 Cognitive Biases That Influence Political Outcomes
Marcus Lu, Visual Capitalist
May 7, 2020
This infographic details the 11 cognitive biases politicians and the media most often use to sway public opinion and election outcomes. Visual Capitalist share this report to advise on how to identify and overcome these biases in our everyday lives.

Using Social and Behavioral Science to Support COVID-19 Pandemic Response
Authors: 43 behavioral science and economics scholars
April 30, 2020
This paper-in-progress provides evidence from a selection of behavioral science and economics research topics relevant to pandemics, including work on navigating threats, social and cultural influences on behavior, science communication, moral decision-making, leadership, and stress and coping. In each section, the scholars note the nature and quality of prior research, including uncertainty and unsettled issues.

The Effectiveness of Moral Messages on Public Health Behavioral Intentions During the COVID-19 Pandemic
Jim Everett, Ph.D., Clara Colombatto, Vladimir Chituc, William Brady, Ph.D., and Molly Crockett, Ph.D.
March 31, 2020
Authors investigated the persuasiveness of messages among 1,032 U.S. participants from varying moral traditions (deontological, virtue-based, utilitarian, non-moral) as it pertains to adopting social distancing behaviors during the COVID-19 pandemic.

Health in the United States: Are Appeals for Choice and Personal Responsibility Making Americans Sick?
Cayce J. Hook, Ph.D., and Hazel Rose Markus, Ph.D.
March 25, 2020
Popular narratives centering on “free choice” and “personal responsibility” might contribute to high rates of ill health and poor well-being in the United States, suggests a recent article in Perspectives on Psychological Science. The authors propose shifting to a narrative emphasizing that health depends on the individual and the environment, health has impacts beyond the individual, individuals can help cultures to support health, and more.

The Emotional Path to Action: Empathy Promotes Physical Distancing During the COVID-19 Pandemic
Stefan Pfattheicher, Ph.D., Laila Nockur, Robert Böhm, Ph.D., Claudia Sassenrath, Ph.D., and Michael Bang Petersen, Ph.D.
March 23, 2020
The authors tested the idea that physical distancing can be the result of a genuine prosocial motivation—empathy for those most vulnerable to the virus- in three studies that include samples from the US, the UK, and Germany (total N = 2,192) collected at the beginning of the outbreak.

Research Reveals Appealing to Our Best Nature is the Most Effective Way to Communicate Through COVID-19
Hill + Knowlton Strategies United Kingdom
March 19, 2020
Based on a nationally representative sample of 1,000 U.K. residents, H+K’s behavioral science unit found appealing to people’s good nature and sense of community are the most effective ways to communicate crucial public health messages through testing a series of messages.

Self-Nudging and the Citizen Choice Architect
Samuli Reijula, Ph.D., and Ralph Hertwig, Ph.D.
January 19, 2020
Authors apply behavioral science insights to explain how nudges can often be turned into self-nudges, empowering interventions that enable people to design and structure their own decision environments and to act as their own citizen choice architects. 

Fearmongering or Fact-Driven? How Emotion Plays a Role in Attitudes Toward Health Epidemics
Celine Klemm, Ph.D., Tilo Hartmann, Ph.D., and Enny Das, Ph.D.
December 3, 2019
The authors presented participants with different versions of a news story describing a fictional disease outbreak, which varied the severity of the disease by altering the symptoms and likelihood of fatality. Authors suggest health communicators should be wary about presenting news about distant or foreign health risks in an emotional way because people are likely to find it sensationalized when they don’t feel personally at risk.

Communicating Effectively:

YouTube as a Source for COVID-19 Information in the United States
Anjana Susarla, Ph.D., Michigan State University
August 18, 2020
The Health Information National Trends Survey reports that 75% of Americans go to the internet first when looking for information about health or medical topics. YouTube is one of the most popular online platforms, with billions of views every day, and has emerged as a significant source of health information.

American Perceptions of Corporate Reputation Have Changed Throughout COVID-19
The Harris Poll
August 12, 2020
This report tracked Americans’ perceptions surrounding COVID-19. This wave of the study focused on corporate reputation and the activities Americans plan to “venture out” for. The method was an online survey of 1,992 U.S. adults was conducted July 31-August 2, 2020.

Three Research-Based Suggestions for Success Through COVID-19
Audrey Wubbenhorst, Nikita Ravi, Robert Van Horn, Humber College
July 31, 2020
Since the beginning of the COVID-19 pandemic, several organizations and leaders have fallen into the media’s spotlight for positive initiatives and unfortunate missteps. COVID19Communications.ca documents organizational responses to the 2020 COVID-19 pandemic. The case studies provide open educational resources for students in business, PR, marketing, and communications classes for Fall 2020, and beyond.

Experiences with the COVID-19 Pandemic Can Vary for Americans of Different Ages
Katherine Schaeffer and Lee Rainie, Pew Research Center
June 16, 2020
A recent Pew Research Center Survey examined how Americans across the age spectrum have experienced the COVID-19 pandemic. Data was collected from March 19th to May 5, 2020.

COVID-19 Communication Management in Spain: Exploring the Effect of Information-Seeking Behavior and Message Reception in Public’s Evaluation
Ángeles Moreno, Universidad Rey Juan Carlos, Ph.D.; Cristina Fuentes-Lara, Ph.D., Universidad Francisco de Vitoria; and Cristina Navarro, Ph.D., Gulf University for Science and Technology
May 28, 2020
The researchers assessed how information channels and sources influence the public’s information-seeking behaviors and the perception of the government’s crisis response strategies in Spain during the COVID-19 pandemic. Using a snowball sampling technique, the authors conducted an online survey between March 14 and April 14, 2020, which corresponded to the first four weeks after a State of Alarm was issued in Spain.

The Road to Recovery: How to Navigate the New Marketing Landscape
IPG, Constituency Management Group
May 28, 2020
This report looks at the opportunities and challenges facing the global marketing industry, with a focus on specialty practices across public relations, digital, social, sponsorships, brand, influencer, analytics and experiential.

Remaining Relevant Amidst a Global Health Crisis- Part 5
W2O Group
May 20, 2020
This W2O Group’s Corporate Relevance Report covers activity between January 1, 2020- May 13, 2020 and tracks how COVID-19 has impacted organizational relevance. The fifth iteration of this report updates our previous four COVID-19 Relevance Reports and examines first movers, fast followers, dormancy, latency, and inconsistency as determinants of relevance.

COVID-19 International Trends_USA Distribution Edition
Cision
May 18, 2020
This report updates previous research and shares a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Centers at Johns Hopkins University (JHU) and the Center for Systems Science and Engineering (CSSW).

Americans Seeking Inspirational Health News Coverage Beyond COVID-19
Richard Carufel, Agility PR Solutions
May 13, 2020
Research from The Harris Poll and GCI Health jointly released the COVID-19 Health Impact Survey, which is a proprietary research initiative designed to better understand how Americans, especially those living with or caring for someone with underlying health conditions, are coping during the pandemic and how the healthcare industry can help address their needs.

Risk Perceptions of COVID-19 Around the World
Authors on website, Journal of Risk Research
May 8, 2020
The study of nearly 7,000 respondents across 10 countries analyzed the risk perceptions of COVID-19, resulting in a map and model of risk perception. Pooled across countries, personal experience with the virus, individualistic and prosocial values, hearing about the virus from friends and family, trust in government, science, and medical professionals, personal knowledge of government strategy, and personal and collective efficacy were all significant predictors of risk perception. The research study breaks down the factors influencing risk perception for each country.

Consumers Speak: Actions Taken Now Will Determine How Brands Perform in Next Phase of COVID Economy
MWWPR
May 7, 2020
An online survey of 1,000 Americans was fielded between May 1-3, 2020, to discover the new consumer expectations for brands and how future purchase behavior is based on brands’ current pandemic action and response.

We Analyzed 150 Brand Messages in Response To COVID-19: Here’s What We Found Out
rbb
May 6, 2020
Rbb collected a diverse set of 150 messages for an analysis around structure, language and approach. This included messages from large companies – like Winn Dixie, USAA and J.P. Morgan – as well as small companies, like schools, local retailers and small nonprofits.

Weathering the Storm: Brand Management in the COVID-19 Era
Morning Consult
May 3, 2020
Morning Consult analyzes how brands can drive situation-sensitive yet purpose-led growth during the COVID-19 pandemic. This report is based on quantitative research conducted among 2,200 adult Americans on March 28-29, 2020, in addition to analysis of Morning Consult’s Brand Intelligence data, comprising thousands of daily interviews on over 2,000 brands.

The Profound Impat of COVID-19 on Activism and PR
Fred Cook, USC Annenberg Center for Public Relations
May 1, 2020
Now is the time for communicators to address critical issues facing society and embrace the people dedicated to solving them. These are the issues explored in the USC Annenberg Global Communication Report on New Activism. 

PwC’s COVID-19 CFO Pulse Survey – U.S. Findings
PwC
April 27, 2020
This PwC Pulse Survey discusses how finance leaders see a return to work, how economic events are shaping the CFO response, the plans to reboot the workplace, the forecasts of 2020 performance impacts, and more.

Purpose: Shift from Why to How
McKinsey & Company
April 22, 2020
The McKinsey Organizational Purpose Survey of 1,214 managers and front-line employees at U.S. companies aims to examine the sense of purpose across a wide range of environmental, social, and governance (ESG) realms, and the effects that occur when companies leverage their scale to benefit society as we have seen exemplified during the COVID-19 crisis.

Perceptions of COVID-19 Fatality Juxtaposed to the Seasonal Flu
Kathleen Hall Jamieson, Ph.D., University of Pennsylvania, and Dolores Albarracin, Ph.D., University of Illinois at Urbana Champaign
April 20, 2020
Kathleen Hall Jamieson, Ph.D., and Dolores Albarracin, Ph.D. examined how accurately the public perceived the relative lethality of the seasonal flu and COVID-19. Researchers also assessed the association between the use of various media channels, political beliefs, and misperceptions about COVID-19. The researchers fielded a US national probability phone survey of 1,008 respondents between March 3 and March 8, 2020.

Crisis and Emergency Risk Communication as an Integrative Model
Barbara Reynolds, Ph.D., and Matthew Seeger, Ph.D.
April 7, 2020
Researchers Barbara Reynolds, Ph.D., and Matthew Seeger, Ph.D., developed a model of communication known as a crisis and emergency risk communication (CERC). The model merges many traditional notions of health and risk communication with work in crisis and disaster communication. The CERC model is presented as a tool that health communicators can use to help manage these complex events.

Thoughts and Prayers – Do they Crowd Out Charity Donations?
Linda Thunstrom, Journal of Risk and Uncertainty
March 19, 2020
Using an analytical framework, the author examines the relationship between thoughts and prayers and whether these positively impact donations related to events of public catastrophes.

How to Read and Understand a Scientific Paper: A Guide for Non-Scientists
Jennifer Raff, Ph.D., The London School of Economics and Political Science
May 9, 2016
From vaccinations to climate change, getting science wrong has very real consequences. But journal articles, a primary way science is communicated in academia, are a different format to newspaper articles or blogs and require a level of skill and undoubtedly a greater amount of patience.

  COVID-19 Trackers:

United States and Canadian Perspectives on a Second Wave of COVID-19 
Leger and Association for Canadian Studies
June 30, 2020
Leger conducts a weekly survey of Canadians and Americans about current events related to COVID-19. This week’s report includes results related to their perspectives on the potential of experiencing a second wave of COVID-19. This web survey was conducted from June 26-28, 2020 and included 1,524 Canadians and 1,005 Americans.

COVID-19 Online Newsroom
EurkeAlert!
Ongoing
This website acts as an information hub for COVID-19 research and resources. New releases are published every day ranging in topics from the news, scholarly research, business, innovation, and society news sources, and more.

Bridging the Social Distance: How Social Media Can Help and Hurt During the COVID-19 Pandemic
APCO Worldwide
May 28, 2020
Coronavirus Beat is a bulletin of updates and clippings from the most relevant media and government sources created to help APCO’s clients keep abreast of the impacts of COVID-19 from around the world. This twice-weekly publication highlights the impact of COVID-19 on businesses, economies, policy and culture, and how leaders are responding.

The Great Reopening: Attitudes, Values, and Lives Moving Forward
The Harris Poll
May 7, 2020
The tenth iteration of The Harris Poll’s online survey was fielded online among a nationally representative sample of 2,039 U.S adults from May 1-3, 2020. This update reports the ever-changing fear levels, purchasing trends, employee opinions on returning to in-office work, and more.

COVID-19 Ad Tracker
Morning Consult
April 29, 2020
Morning Consult is surveying thousands of consumers on key ads during the COVID-19 pandemic to analyze how brands can successfully communicate with consumers during this difficult time.

Real-Time COVID-19 Media Communication Center
W20 Group, California Life Sciences Association
Ongoing
COR provides several “slices” of information that users can explore through several lenses: Coronavirus, California, Life Sciences, Health care providers, or Media. The platform is refreshed every 60 seconds and only analyzes posts that mention the coronavirus.

Disinformation:

2020 IPR Disinformation in Society Report
Institute for Public Relations
September 9, 2020
This study examines and tracks how disinformation — de­emed as deliberately misleading or biased information — is spread in U.S. society. The poll of 2,200 Americans, conducted March 25-27, 2020, by Morning Consult, explores the prevalence of disinformation in the U.S., the parties most responsible for sharing disinformation, the level of trust the American public has for different information sources, and whose job it is to combat disinformation.

Fresh Perspectives from COVID-19: Digital Disinformation and Public Engagement with Health and Science Controversies
An Nguyen, Ph.D., Bournemouth University, UK, & Daniel Catalan-Matamoros, Ph.D., University of Carlos III of Madrid, Spain
June 26, 2020
Digital media, while opening a vast array of avenues for lay people to effectively engage with news, information and debates about important science and health issues, have become a fertile land for various stakeholders to spread misinformation and disinformation, stimulate uncivil discussions and engender ill-informed, dangerous public decisions. Recent developments of the COVID-19 infodemic might just be the tipping point of a process that has been long simmering in controversial areas of health and science.

COVID-19 and the 5G Conspiracy Theory: Social Network Analysis of Twitter Data
Wasim Ahmed, BA, MSc, Ph.D., Newcastle University; Josep Vidal-Alaball, MD, Ph.D., Catalan Health Institute ; Joseph Downing, BSc, MSc, Ph.D., European Institute; and Francesc López Seguí, MSc, Pompeu Fabra University
May 2020
Since the beginning of December 2019, the coronavirus disease (COVID-19) has spread rapidly around the world, which has led to increased discussions across online platforms. These conversations have also included various conspiracies shared by social media users. Amongst them, a popular theory has linked 5G to the spread of COVID-19, leading to misinformation and the burning of 5G towers in the United Kingdom. The understanding of the drivers of fake news and quick policies oriented to isolate and rebate misinformation are keys to combating it.

The International Fact-Checking Network
Poynter
Ongoing
The International Fact-Checking Network is a unit of the Poynter Institute dedicated to bringing together fact-checkers worldwide. The IFCN was launched in September 2015 to support a booming crop of fact-checking initiatives by promoting best practices and exchanges in this field.

Why Do People Believe COVID-19 Conspiracy Theories?
Joseph E Uscinski, Adam M. Enders, Casey Klofstad, Michelle Seelig, John Funchion, Caleb Everett, Stephan Wuchty, Kamal Premaratne & Manohar Murthi, Harvard Misinformation Review
April 28, 2020
This research study analyzes the psychological foundations of conspiracy beliefs. Based on a survey of 2,023 adults, the research shows that COVID-19 conspiracy beliefs are widespread. Beliefs in two popular variants of COVID-19 conspiracy theory are the joint product of the psychological predispositions 1) to reject information coming from experts and other authority figures and 2) to view major events as the product of conspiracies, as well as partisan and ideological motivations.

Misinformation During a Pandemic
Leonardo Bursztyn, Aakaash Rao, Christopher Roth, David Yanagizawa-Drott, Becker Friedman Institute
Working Paper – April 19, 2020
The authors study the effects of news coverage of the novel coronavirus by the two most widely-viewed cable news shows in the United States – Hannity and Tucker Carlson Tonight, both on Fox News – on viewers’ behavior and downstream health outcomes. They discuss how misinformation in the early stages of a pandemic can have important consequences for how a disease affects the population.

Loose Lips: The Psychology of Rumor During Crisis
Cathy Faye, Ph.D., Behavioral Scientist
April 6, 2020
This article explores the psychology behind rumors, including the three different types that have appeared during COVID-19. Dr. Faye outlines scholarly research on rumors and outlines the effectiveness of combatting rumors with facts.

Impacts of Rumors or Misinformation on Coronavirus Disease (COVID-19) in Social Media
Samia Tasnim, Ph.D., Md Mahbub Hossain, Ph.D., and Hoimonty Mazumder, Ph.D., Journal of Preventative Medicine and Public Health
April 2, 2020
Authors analyze incidents caused by rumors that have been reported globally related to COVID-19, such as the spread of misinformation masking healthy behaviors and promoting erroneous practices that increase the spread of the virus and provide information on how to address these issues.

Fighting Fake News in the Pandemic
Sarah Ostman, American Libraries
March 20, 2020
Misinformation runs rampant during times of unrest, and the COVID-19 pandemic is no exception. Your library may be closed to the public, but you can still help thwart misinformation by sharing media literacy resources. This article provides some of these resources.

Fighting COVID-19 Misinformation on Social Media: Experimental Evidence for a Scalable Accuracy Nudge Intervention
Gordon Pennycook, Ph.D., Jonathon McPhetres, Ph.D., Yunhao Zhang, David Rand, Ph.D.
March 18, 2020
Across two studies with over 16,000 participants, researchers investigate why people believe and spread false (and true) news content about COVID-19, and test an intervention intended to increase the truthfulness of the content people share on social media.

10 Ways to Combat Misinformation: A Behavioral Insights Approach
Terrence Flynn, Ph.D. and Tim Li
May 6, 2019
The IPR Behavioral Insights Research Centers compiled 10 effective ways to combat misinformation and prevent people from adopting inaccurate beliefs and making misguided decisions.

Using Expert Sources to Correct Health Misinformation in Social Media
Emily Vraga, Ph.D., University of Minnesota, & Leticia Bode, Ph.D., University of California, San Diego
September 14, 2017
Dr. Emily Vraga and Dr. Lars Bode conducted a study to examine how people corrected their own misinformed beliefs after seeing others corrected on social media and the role of source credibility in all this.

Diversity, Equity, and Inclusion:

Amid Protests, Majorities Across Racial and Ethnic Groups Express Support for the Black Lives Matter Movement
Pew Research Center
August 24, 2020
As demonstrations continue across the country to protest the death of George Floyd, a black man killed while in Minneapolis police custody, Americans see the protests both as a reaction to Floyd’s death and an expression of frustration over longstanding issues. Most adults say tensions between black people and police and concerns about the treatment of black people in the U.S. – in addition to anger over Floyd’s death – have contributed a great deal to the protests, according to a new Pew Research Center survey.

Women are Maxing Out and Burning Out During COVID-19
LeanIn.Org
July 31, 2020  
LeanIn.Org explored how COVID-19 is affecting women’s finances, job security, home life, and overall well-being. An online survey of 3,117 U.S. adults was conducted from April 13-17, 2020. Among respondents who work full time and have a partner and children, 31% of women felt that they had “more to do than they could possibly handle,” compared to 13% of men.

Black, Hispanic and White Adults Feel the News Media Misunderstand Them, But for Very Different Reasons
Jeffrey Gottfried and Michael Barthel, Pew Research Center
June 25, 2020
While most Americans say that the news media do not understand them, black, Hispanic and white Americans often cite very different reasons for why they are misunderstood, according to a Pew Research Center survey conducted Feb. 18-March 2, 2020.

Black Americans Face Higher COVID-19 Risks and Account for a Disproportionate Share of COVID-19-Related Deaths
John Gramlich and Cary Funk, Pew Research Center
June 4, 2020
A recent Pew Research Center survey found that black Americans account for a disproportionate share of COVID-19 deaths, and stand out from other racial and ethnic groups in their attitudes toward specific healthcare topics. For example, black adults are more hesitant to trust medical scientists, embrace the use of experimental medical treatments, and sign up for a potential vaccine to combat the illness (See Image).

Demographic and Social Issues of the Pandemic
Irina E. Kalabikhina, Ph.D., Lomonosov Moscow State University
May 18, 2020
In a recent article, Dr. Irina Kalabikhina discusses why it is necessary to carefully assess operational data on morbidity and mortality stemming from COVID-19 to examine demographic consequences caused by the global pandemic. She reviews the complex of possible factors of unequal impact of morbidity and over mortality from COVID-19 on various social groups and territories and demonstrates how the pandemic offers a window of opportunity for the development of gender equality.

Remote Teams Toolkit #4: What COVID-19 Can Teach us About Diversity
Integral Communications Group
April 20, 2020
This toolkit offers a conversation guide for people managers. It addresses the ways that DE&I will shape strategic decision making, not only during today’s crisis but as COVID-19 continues to change the future of diversity in corporate America.

How COVID-19 May Impact Diversity, Equity, and Inclusion Efforts
Dr. Alexandra Kalev, Harvard Business Review
April 20, 2020
This HBR article spotlights research from 327 companies that downsized and held layoffs saying those who eliminate based on tenure and position “drain diversity” from their management teams. Dr. Kalev offers seven tips for how to avoid turning the economic recession into a diversity recession.

  Internal Communication:

A Crisis Within A Crisis: When Employee Engagement is Too Little Too Late
Laura Lemon, Ph.D., University of Alabama
August 20, 2020
COVID-19 changed the way we work and live, requiring organizations to shift, change and adapt normal business practices to simply survive. It was the crisis we didn’t anticipate that will have implications for years to come. One of those implications is employee engagement. 

Do Remote Employees Prefer Different Types of Appreciation Than Employees in Face-to-Face Settings?
Paul White, Ph.D., Appreciation at Work
August 12, 2020
The proportion of remote workers in America continues to increase every year. Research has demonstrated that feeling appreciated in the workplace increases employee engagement, reduces turnover and increases profitability. The current study aims to determine if remote workers differ in the manner they prefer to be shown appreciation.

COVID-19 and the Employee Experience: How Leaders Can Seize the Moment
Jonathan Emmett, Matt Schrimper, Alexandra Wood, and Gunnar Schrah, McKinsey & Company
July 31, 2020
McKinsey & Company explored factors that lead to employee engagement, well-being, and work effectiveness before and during the COVID-19 crisis. A survey of more than 800 U.S. based employees was conducted in March 2020. They suggested using tools such as open-listening channels, pulse surveys, and advanced analytics to understand the challenges certain employees or teams are facing.
 
The Importance of Helping Employees Thrive in a Post-COVID-19 World
Patrick Thelen, Ph.D., Institute for Public Relations
July 17, 2020
This is a compilation of recent research determining how employers can help their employees during COVID-19 and beyond. Research shows that employees across the globe have experienced an increase in working hours since the beginning of the pandemic. A concept known as “employee thriving at work” may help in the effort to avoid employee burnout. 

How the Pandemic Has Altered Expectations of Remote Work
Morning Consult
July 8, 2020
This report examines the preferences for remote work, returning to the office, and implications from increased remote work among adults who are currently working remotely and those who are able to work remotely. The online survey was conducted between June 16-20, 2020 among 2,200 U.S. adults.

Employee Trust Transforms During COVID-19: How to Cultivate Higher Levels of Trust
Orangefiery
May 13, 2020
Orangefiery conducted an online survey on April 28, 2020, with a random sample of 469 U.S. employed adults examining changes in trust due to the COVID-19 pandemic. 

How COVID-19 is Forcing CEOs to Rethink the Importance of Internal Communications
Gary Grates, IPR Trustee, W2O Group
April 28, 2020
In this blog post, Gary Grates, IPR Trustee & Principal at W2O Group, discusses how employee behavior, trust, and engagement are critical to organizations and to society as a whole.

Sixty-Six Percent of Employees in the U.S. are Working from Home
Ragan’s PR Daily
April 22, 2020
In a report on the state of remote work during the COVID-19 pandemic that surveyed 365 workers, Clutch found that nearly half of U.S. workers are remotely working five days a week with collaboration being a top challenge.

Wartime Leadership Communication: How Should CEOs Communicate During the COVID-19 Pandemic
Dr. Rita Linjuan Men, University of Florida
April 17, 2020
Leaders are facing unprecedented challenges to adjust to the sudden and rapid changes, navigate through new realities, and sustain their business operations. Meanwhile, employees are experiencing challenges and stress due to the unforeseen disruption of their work routines, uncertainties regarding the impact on their job security, and concerns over personal health and safety.

Helping Others and Feeling Engaged in the Context of Workplace Flexibility: The Importance of Communication Control
Claartje ter Hoeven, Ph.D., and Ward van Zoonen, Ph.D.
April 10, 2020
Through a two-wave survey, the authors analyzed 329 responses of Dutch employees to examine the relationship between workplace flexibility, helping behavior, and work engagement.

Identity: The Forgotten Challenge of Remote Work
Ethan McCarty
April 7, 2020
Ethan McCarty discusses the challenges organizations face with maintaining connections during the transition to remote work and offers solutions to better engage and connect with employees.

A Renewed Call for Telework Research
Justin Walden, Ph.D.
April 7, 2020
As employees across the world self-quarantine during the COVID-19 pandemic, there is heightened attention on telework and the challenges that come with working from home. Author Justin Walden discusses living during an age of telework and how best to communicate using telework.

  Leadership:

Leadership, Management, and Command in the Time of the Coronavirus
Keith Grint
April 23, 2020
The author discusses the three modes of decision-making (leadership, management, and command) and how they pertain to the COVIS-19 crisis, and how all three modes are necessary because of the complicated nature of this issue. The author suggests we might reconsider they way governments and their leaders act against the frame of societal problems.

American Resolve: Getting on with Life: What’s Next
The Harris Poll
April 24, 2020
The Harris Poll’s eighth iteration of their COVID-19 summary report was conducted online within the U.S. from April 18-20 among a nationally representative sample of 2,029 U.S. adults as well as an overnight poll on April 22nd amongst a nationally representative sample of 405 adults who travel for leisure (3+ flights per year for leisure) and 125 business travelers (5+ flights per year for business). This survey analyzes trends in fear among U.S. adults, perceptions of social life, and the demand for travel and shopping. 

Life During COVID-19

COVID-19, The Economy, and Society
The Harris Poll
September 22, 2020
This report explores Americans’ perceptions surrounding COVID-19, specifically regarding a vaccine and the future of the United States. Americans are divided on whom to trust to distribute a vaccine: 34% said “the states” are best prepared to distribute the vaccine when ready, 30% said “the federal government,” 13% said “private businesses,” and 23% said “none of these.”

A Majority of Young Adults in the U.S. Live with Their Parents for the First Time Since The Great Depression
Pew Research Center
September 11, 2020
The coronavirus outbreak has pushed millions of Americans, especially young adults, to move in with family members. The share of 18- to 29-year-olds living with their parents has become a majority since U.S. coronavirus cases began spreading early this year, surpassing the previous peak during the Great Depression era.

Amid COVID-19, Americans Don’t Care about Climate Change Anymore
Will Johnson, The Harris Poll
August 10, 2020
In a survey by the Harris Poll conducted last December, American adults said climate change was the number one issue facing society. Today, it comes in second to last on a list of a dozen options, ahead of only overpopulation. Among Gen X men, in fact, more than third dismiss climate change as unimportant.

Women are Maxing Out and Burning Out During COVID-19
LeanIn.Org
July 31, 2020  
LeanIn.Org explored how COVID-19 is affecting women’s finances, job security, home life, and overall well-being. An online survey of 3,117 U.S. adults was conducted from April 13-17, 2020. Among respondents who work full time and have a partner and children, 31% of women felt that they had “more to do than they could possibly handle,” compared to 13% of men.

The Great Reopening: How Do Americans Feel About Reopening Schools?
The Harris Poll
July 17, 2020
The Harris Poll explored Americans’ perceptions of reopening schools and colleges this fall. An online survey of 1,974 U.S. adults was conducted from July 10-12, 2020. Forty-four percent of Americans said they “favor having children learn remotely until a vaccine is created.”

United States and Canadian Perspectives on Airline Practices, Borders, and Stress
Leger and Association for Canadian Studies
July 7, 2020
Leger conducts a weekly survey of Canadians and Americans about current events related to COVID-19. This week’s report includes results related to their perspectives on airline ticket refunds and safety measures, reopening borders, and stress. This web survey was conducted from July 3-5, 2020 and included 1,517 Canadians and 1,006 Americans.

Most Americans Say They Regularly Wore a Mask in Stores in the Past Month — Fewer See Others Doing It
Ruth Igielnik, Pew Research Center
June 23, 2020
A recent Pew Research Center Survey examined Americans’ mask-wearing behavior and the mask-wearing behavior they observe in their communities during the COVID-19 pandemic. The data on 9,654 U.S. adults was collected as a part of a larger survey conducted on June 4-10, 2020.

Amid COVID-19 Crisis, Americans and Germans See Changing World in Different Ways
Jacob Poushter and Shannon Schumacher, Pew Research Center
May 18, 2020
This survey is the latest in a series of polls conducted under a partnership between Pew Research Center in the U.S. and Körber-Stiftung in Germany. Research examines how people in the United States and Germany express different views about international relations and globalization.

Majority of Americans Who Lost a Job or Wages Due to COVID-19 Concerned States Will Reopen Too Quickly
Pew Research Center
May 15, 2020
As more states move to lift restrictions on public activity aimed at preventing the spread of COVID-19, this study sought to assess the attitudes of Americans about this and to further document job and wage losses related to the COVID-19 outbreak. This study draws on a survey of 10,957 U.S. adults from April 29 to May 5, 2020.

A Historic Moment: The Values Shift in Pandemic America
Zeno Group
May 11, 2020
This report found Americans’ values rising most in importance in the pandemic were those associated with family, interpersonal relationships, and self-sufficiency, specifically Protecting the Family, Self-Reliance, Helpfulness, Simplicity, Honesty, and Stable Personal Relationships. Also, among the top risers were Thrift and Duty – Depression-era values that have not been in most Americans’ top ten in generations.

Risk Perceptions of COVID-19 Around the World
Authors on website, Journal of Risk Research
May 8, 2020
The study of nearly 7,000 respondents across 10 countries analyzed the risk perceptions of COVID-19, resulting in a map and model of risk perception. Pooled across countries, personal experience with the virus, individualistic and prosocial values, hearing about the virus from friends and family, trust in government, science, and medical professionals, personal knowledge of government strategy, and personal and collective efficacy were all significant predictors of risk perception. The research study breaks down the factors influencing risk perception for each country.

America Recovering
APCO Worldwide
May 7, 2020
As part of a series of polls to understand the effects of COVID-19 on people, businesses, and institutions, APCO Worldwide surveyed Americans on April 17, 2020. In this polling, APCO explored Americans’ views on how the country will recover from the pandemic.

Nearly Half of Men Say They Do Most of the Home Schooling – 3 Percent of Women Agree
The New York Times
May 6, 2020
Home schooling, the new parental chore brought about by coronavirus lockdowns, is being handled disproportionately by women, according to a new poll by Morning. Fathers don’t necessarily agree — nearly half of those with children under 12 report spending more time on it than their spouse — but just 3 percent of women say their spouse is doing more. Eighty percent of mothers say they spend more time on it.

IBM Study: COVID-19 Is Significantly Altering U.S. Consumer Behavior and Plans Post-Crisis
IBM
May 1, 2020
Findings from an IBM Institute for Business Value (IBV) survey of U.S. consumers reveals shifting personal behavior and preferences resulting from the COVID-19 pandemic. The study polled more than 25,000 U.S. adults in April to understand how COVID-19 has affected their perspectives on several issues, including retail spending, transportation, future attendance at events in large venues, and returning to work.

The Coronavirus Disruption Project: How We are Living and Coping During the Pandemic
USC Center for the Digital Future and the Interactive Advertising Bureau
April 30, 2020
The Coronavirus Disruption Project surveyed 1,000 respondents to explore life and behavior during the pandemic, including emotional concerns, loneliness, anxiety, parenting, online education, media and entertainment, shopping behavior, political views, and the problems and benefits of working at home.

Go Corona Go! Cultural Beliefs and Social Norms in India During COVID-19
Anirudh Tagat and Hansika Kapoor, Ph.D.
2020
The authors outline a set of behavioral interventions taking into account potential cultural correlates specific to India. They argue that interventions including religious, spiritual, and social dimensions of individual response within health policy response might ensure that behaviour change is sustained even after the formal lockdown period.

Mental Health 

COVID-19’s Psychological Toll: Mental Distress Among Americans Has Tripled During the Pandemic Compared to 2018
Jean Twenge, Ph.D., Thomas Joiner, Ph.D.
Working Paper – May 7, 2020
This study used a six-item scale from research conducted in 2018 to assess the mental health of more than 2,000 Americans spread across the country. The researchers found an almost 700% increase in the number of adults who meet the criteria psychologists use to diagnose serious mental distress and illness compared to pre-pandemic data.

A Third of Americans Experienced High Levels of Psychological Distress During the Coronavirus Outbreak
Scott Keeter, Pew Research Center
May 7, 2020
To help track and assess the mental health consequences of the COVID-19 outbreak, Pew Research Center asked members of the American Trends Panel in March and April how often in the past seven days they had experienced five different types of psychological distress (such as anxiety, sleeplessness, or depression). The results are discussed here.

How CEOs Can Support Employee Mental Health in a Crisis
Ryan Smith, Harvard Business Review
May 1, 2020
A global study of 2,700+ employees discusses the impact the COVID-19 pandemic has on employee mental health and provides five steps every leader and manager should take to address these issues.

COVID-19 Resources for the Community
University of Florida Department of Psychiatry
Ongoing
UF’s Department of Psychiatry with the College of Medicine provides a resource hub to the community providing resources on mental health well-being, physical well-being, psychosocial well-being, resource for parents, occupational well-being, and resources for providers.

PRCA Mental Health Toolkit
Public Relations and Communications Association
Ongoing
PRCA developed a hub of resources for mental health including top sources for dealing with stress at work, information on work-life balance, the workload in PR and communications, and much more.

Professional Development Resources:

PR Council Agency Ready Certificate Program
PR Council
April 29, 2020

As virtual semesters come to an end, graduations are cancelled, and internships and entry level jobs dry up, the PR Council is providing a learning, networking and resume-building opportunity to support the next generation of PR professionals. Targeting college students and 2020 graduates interested in public relations agency careers, PRC is offering a free Agency-Ready Certificate Program and career portal.

 

The Return to Work:

One Percent of U.S. Employees Are Ready to Return to Work
W2O Group
July 31, 2020
W2O Group sought to understand the impact of COVID-19 on employees, with a specific focus on the return to a physical work environment. An online survey of 879 U.S. employees was conducted from June 10-20, 2020. Respondents work in the private sector and are employed by large organizations.

Possible Scenarios for the Future of Offices, Commuting, and Cities
Salesforce Research
July 2, 2020
As businesses, governments, and cities are all in different phases of reopening, they are all in a constant state of evaluating what’s safe. To gain a pulse check on how workers view the prospect of returning to some semblance of normalcy we analyzed our latest general population survey of over 3,500 individuals worldwide.

Report: How Engaged are Employees During COVID-19?
Institute for Public Relations and Leger
June 24, 2020
Across Canada and the United States, many employees’ working arrangements, including how they interact with their organizations, employers, and colleagues, have shifted rapidly due to the COVID-19 pandemic. In early May 2020, Leger and IPR, conducted a survey among Canadian and American employees to explore how they feel about the return to work. 

The COVID-19 Response Playbook: A Guide for How to Lead and Build Resilience for the Next Normal
Work.com and SalesForce
June 16, 2020
Based on the advice of global experts and the real experiences of our customers and partners, we developed this response playbook. The phased approach outlined in the next few chapters will help you gain greater clarity and give your teams much-needed structure and guidance.

Study: Employee Expectations Are Changing Due to COVID-19
Institute for Public Relations and The Harris Poll
June 8, 2020
This online survey was conducted from May 15-17, 2020 among a nationally representative sample of  831 U.S. adults to find out they feel about returning to work and what safeguards they would like employers to put into place. Explore the six key findings from this report.

Let’s Get Down to Business: Returning to Work
Qualtrics
May 28, 2020
As leaders consider when and how to reopen the economy, people are hesitant about the return to the workplace. Qualtrics surveyed more than 2,000 Americans to find what factors people required to feel confident returning to the workplace, dining at restaurants, and visiting other public places. The study was conducted on April 27-28, 2020.

Tech Workers Fear Their Jobs Will Be Automated in Wake of COVID-19
Angus Loten, The Wall Street Journal
May 27, 2020
Technology-sector employees are particularly worried about being replaced by automation, including tools used by employers to cope with the impact of the COVID-19 pandemic, according to KPMG LLP. This online survey conducted in April 2020 included 1,000 full-time and part-time workers across a range of industries — including 223 employed in the tech sector — and examined people’s attitudes toward technology and automation during this time of crisis.

Reboot: Returning to the Workplace in a Post-COVID-19 Era
PwC
May 21, 2020
PwC released a framework to help organizations address the challenge of a workplace reboot. The authors of the report suggest that the decision-making process should begin with asking the right questions.

Returning to Work in the Future of Work: Embracing Purpose, Potential, Perspective, and Possibility During COVID-19
Deloitte Insights
May 16, 2020
In this year’s Deloitte Global Human Capital Trends report, researchers reexamine whether humanity and technology were truly in conflict and to consider how it is possible to resolve the seeming paradox of finding ways to remain distinctly human in a technology-driven world. 

The Great Reopening: Attitudes, Values, and Lives Moving Forward
The Harris Poll
May 7, 2020
The tenth iteration of The Harris Poll’s online survey was fielded online among a nationally representative sample of 2,039 U.S adults from May 1-3, 2020. This update reports the ever-changing fear levels, purchasing trends, employee opinions on returning to in-office work, and more.

PwC’s COVID-19 CFO Pulse Survey – U.S. Findings
PwC
April 27, 2020
This PwC Pulse Survey discusses how finance leaders see a return to work, how economic events are shaping the CFO response, the plans to reboot the workplace, the forecasts of 2020 performance impacts, and more.

How Did Hong Kong Get Through COVID-19 Without a Complete Lockdown?
Rachel Lutz
April 24, 2020
Investigators from Hong Kong examined the effects of their country’s public health measures that were designed to suppress local transmission of coronavirus disease 2019 (COVID-19). They aimed to share the COVID-19 transmission dynamics as an effect of these interventions and behavioral changes from the public.

Special Report: How Companies Are Engaging Employees During COVID-19
Institute for Public Relations and Peppercomm
April 21, 2020
This survey of 403 communication executives and senior leaders share how companies are communicating with and engaging their workforce during the COVID-19 pandemic. Key topics include what are the most trusted go-to sources and channels for communicators, how the pandemic has impacted the workforce including employee satisfaction and productivity; and more!

Watch the IPR webinar on the report here!

  Trust in Sources:

Americans See Skepticism of News Media as Healthy, Say Public Trust in the Institution Can Improve
Pew Research Center
September 9, 2020
In a year filled with major news stories – from a global pandemic to nationwide protests over racial injustice – Americans continue to have a complicated relationship with the news media. While large swaths of the public often express negative views toward journalists and news organizations, a major Pew Research Center analysis – culminating a yearlong study on Americans’ views of the news media – also finds areas where U.S. adults feel more affinity toward the media and express open-mindedness about the possibility that their trust in the industry could improve.

American Views 2020: Trust, Media, and Democracy
The Knight Foundation
August 12, 2020
There is a widening gulf between American aspirations for and assessments of the news media. With each passing benchmark study, the American people render deeper and increasingly polarized judgments about the news media and how well it is fulfilling its role in our democracy.

Trust in Medical Scientists Has Grown in the U.S. During COVID-19, But Varies Among Political Parties
Cary Funk, Brian Kennedy, and Courtney Johnson, Pew Research Center
May 21, 2020
Pew Research Center conducted a recent study of 10,957 U.S. adults to understand how Americans are continuing to respond to the COVID-19 outbreak, their assessments of scientists, and the role of scientific experts in the policy.

Fewer Americans Now Say Media Exaggerated COVID-19 Risks, but Big Partisan Gaps Persist
Mark Jurkowitz and Amy Mitchell, Pew Research Center
May 6, 2020
As Americans continue to give the news media a solid grade overall for coverage of the COVID-19 pandemic, the percentage who say journalists have exaggerated the risks of the outbreak has decreased notably in recent weeks, according to survey data from Pew Research Center’s Election News Pathway project conducted April 20-26, 2020.

Organizations Rising to the Challenge of COVID-19 Communications, But Needs Persist; Leaders Must Demonstrate Transparency, Clarity, and Openness
Orangefiery
April 3, 2020
Orangefiery conducted an online survey consisting of 454 respondents, of which 327 identified as an employee and 127 identified as leaders, to assess the communications sent and received regarding COVID-19 and to learn what employees want to see more of from future communications.

  COVID-19 Special Edition IPR Research Letter – Archive

To help keep public relations professionals informed during the COVID-19 pandemic, the weekly IPR Research Letter will now primarily focus on COVID-19-related industry research and applicable topics related to our IPR Commissions and Centers of Excellence. Below is an archive of these special edition letters.

September 16, 2020 Special Edition
September 9, 2020 Special Edition
September 2, 2020 Special Edition
August 26, 2020 Special Edition

August 19, 2020 Special Edition
August 12, 2020 Special Edition
August 5, 2020 Special Edition
July 29, 2020 Special Edition
July 22, 2020 Special Edition
July 15, 2020 Special Edition
July 8, 2020 Special Edition
July 1, 2020 Special Edition
June 25, 2020 Special Edition
June 23, 2020 Special Edition
June 18, 2020 Special Edition
June 16, 2020 Special Edition
June 11, 2020 Special Edition
June 9, 2020 Special Edition

May 28, 2020 Special Edition
May 21, 2020 Special Edition
May 19, 2020 Special Edition

May 14, 2020 Special Edition
May 12, 2020 Special Edition
May 7, 2020 Special Edition

May 5, 2020 Special Edition
April 29, 2020 Special Edition
April 23, 2020 Special Edition
April 15, 2020 Special Edition
April 8, 2020 Special Edition
April 1, 2020 Special Edition
March 25, 2020 Special Edition

Subscribe to the weekly edition here!

Previously Featured Reports (Archive):

IPR is committed to sharing the latest COVID-19 research with communicators. IPR is currently organizing this resource center under six research categories (above). Every two weeks, for articles that are time-sensitive, we will be putting previously featured research into the archive below.  

Behavioral Science

Discover Tomorrow’s Consumer; Consumption Habits and COVID-19
Leger
April 9, 2020
Leger conducted an online survey of 2,109 Canadians to analyze how the COVID-19 crisis is impacting the behavior, specifically online, of Canadian consumers and provides preliminary results of the various consequences the pandemic has had on behavioral change.

Supporting Self-Nudgers, the Nudger FORGOOD Ethical Framework, No Raw Data No Publication
Evan Nesterak
March 30, 2020
An international team of researchers rapidly deployed a survey to understand people’s perception of the coronavirus outbreak and response. With nearly 100,000 participants, they report on things like: sufficiency of government response, government truthfulness, compliance with social distancing requirements.

The Novel Coronavirus (COVID-2019) Outbreak: Amplification of Public Health Consequences by Media Exposure
Dana Rose Garfin, Ph.D., Roxane Cohen Silver, Ph.D., and E. Alison Holman, Ph.D., Health Psychology
March 23, 2020
Authors discuss recommendations for individuals, researchers, and public health officials when it comes to receiving and providing effective communications during a public health crisis.

 

Communicating Effectively

Remaining Relevant Amidst a Global Health Crisis – Part 4
W2O Group
May 6, 2020
This W2O Group’s Corporate Relevance Report covers activity between January 1, 2020 – April 27, 2020, and tracks how COVID-19 has impacted organizational relevance. The fourth iteration of this report updates their previous three COVID-19 Relevance Reports and incorporates a U.S. state and local perspective, a California-specific analysis, and a look at policymaker and advocacy group engagement.

A Guide to Professional Communicators: USA Edition
CISION Global Media Insights
May 5, 2020
This report updates previous research and shares a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Centers at Johns Hopkins University (JHU) and the Center for Systems Science and Engineering (CSSW).

COVID-19 International Trends USA Distribution Edition
Cision Global Media Insights
April 28, 2020
This report shares a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Centers at Johns Hopkins University (JHU) and the Center for Systems Science and Engineering (CSSW).

Older Americans Continue to Follow COVID-19 News More Closely Than Younger Adults
Mark Jurkowitz and Amy Mitchell, Pew Research Center
April 22, 2020
Pew Research Center conducted a survey of U.S. adults from March 10-16, and March 19-24, 2020 that revealed notable differences of COVID-19 news consumption between different age groups.

COVID-19 Weekly Update – A Guide to Professional Communicators: USA Edition
Cision Global Media Insights
April 21, 2020
This report shares a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Centers at Johns Hopkins University (JHU) and the Center for Systems Science and Engineering (CSSW).

Remaining Relevant Amidst a Global Health Crisis – Part 3
W2O Group
April 17, 2020
W2O Group’s third iteration of their global report updated their previous two COVID-19 Relevance Reports with data through April 10th and incorporates a U.S. state and local perspective.

Getting People to Hear You Again
Alan Chumley, W2O Group
April 17, 2020
Alan Chumley discusses key findings from the newest edition of W2O Group’s Relevance Report and provides information on how healthcare organizations continue to connect key stakeholders at a time of distraction and confusion.

Google Searches Can Help Us Find Emerging COVID-19 Outbreaks
Seth Stephens-Davidowitz
April 5, 2020
Researchers use internet searches to help detect unknown COVID-19 outbreaks, particularly in parts of the world with poor testing infrastructure, to better understand symptoms patterns of the disease and learn about COVID-19 as a whole.

Remaining Relevant During a Global Health Crisis – Part Two
W2O Group
April 3, 2020
W2O’s Corporate Relevance Model helps organizations stay attuned and ahead covering activity between January 1, 2020- March 27, 2020. This report provides updates to their COVID-19 relevance analysis and incorporates a global perspective on companies’ responses to COVID-19.

Are Brands Meeting Consumer Expectations During the Coronavirus Crisis?
APCO Worldwide
March 25, 2020
APCO Worldwide’s COVID-19 Response Index shares some of the trends they are seeing as companies deal with the challenges of managing their reputations during the coronavirus crisis.

Remaining Relevant Amidst a Global Health Crisis
W20 Groups
March 20, 2020
W2O’s Corporate Relevance Model helps organizations stay attuned and ahead covering activity between January 1, 2020- March 14, 2020 and tracks how the coronavirus has impacted organizational relevance amid an already difficult landscape to breakthrough.

The COVID-19 Emails: Set a Strong First Impression in the Net Impression of Crisis Response
Ron Culp and Steve Johnson
March 20, 2020
To determine best practices for crafting an effective email in a crisis, the authors analyzed 100 COVID-19 related emails from companies. The analysis found COVID-19 related emails – like all crisis and issues communications – needs to reflect four critical elements: empathy, actions, cooperative efforts, and resolve.

COVID-19 and the State of Ohio: Governor Mike DeWine’s Model for Effective Crisis Response
Phillip Arceneaux, Ph.D.
March 20, 2020
Dr. Arceneaux analyzed Ohio governor Mike DeWine’s crisis response model and his leadership in COVID-19 communication and provides information on how to most effectively communicate with key stakeholders.

How US Health Care Leaders are Responding to COVID-19 on Social Media
W2O Group
March 19, 2020
Using W20 Group’s MDigitalLife, integrated online and offline health care data platform, they filtered more than 124M posts on Twitter related to COVID-19 or coronavirus from January 1 to March 17, 2020, for 330K posts from physicians, advocacy groups, and industry players to analyze the specific specialties, geographies, disease areas, and company types who engaged to discover how health care leaders are most effectively communicating.

COVID-19 Trackers

The COVID-19 Perceptions Snapshot
Brunswick Insight
April 17, 2020
With COVID-19 and concern spreading around the world, Brunswick Insight gathers the latest global sentiment polls surrounding the global pandemic.

The Harris Poll COVID-19 Tracker
The Harris Poll
April 15, 2020
Since March 5th, 2020, The Harris Poll has conducted weekly online surveys analyzing trends among American citizens during this time of transition due to COVID-19. The seventh iteration of this survey was fielded online among a nationally representative sample of 2,013 U.S. adults from April 11-13, 2020.

Tracking COVID-19 Using Online Search
Vasileios Lampos, Simon Moura, Elad Yom-Tov, Michael Edelstein, Maimuna Majumder, Yohhei Hamada, Molebogeng X. Rangaka, Rachel A. McKendry, Ingemar J. Cox
April 13, 2020
Online search data is routinely used to monitor the nationwide prevalence of infectious diseases, such as influenza. The authors develop a model of monitoring the emerging COVID-19 infectious disease pandemic caused by a novel coronavirus and propose a transfer learning method for mapping COVID-19 models between different countries to limit media bias.

The Harris Poll COVID-19 Tracker Weekly Summary Report  
The Harris Poll
April 8, 2020
Since March 5th, 2020, The Harris Poll has conducted weekly online surveys analyzing trends among American citizens during this time of transition due to COVID-19. The sixth iteration of this survey was fielded online among a nationally representative sample of 1,993 U.S adults from April 3-5, 2020.

COVID-19 Tracking Study 
Leger, Association for Canadian Studies
March 30, 2020
An online survey consisting of 1,508 Canadians and 1,004 Americans analyzed the public perception of the COVID-19 virus between the two countries including fear of contracting the virus, the pandemic threat, the impact of self-isolation on common behavior, and more.

The Harris Poll COVID-19 Tracker Weekly Summary Report
The Harris Poll
March 30, 2020
Since March 5, 2020, The Harris Poll has conducted weekly online surveys analyzing trends among American citizens during this time of transition due to COVID-19. The fifth iteration of this survey was fielded online among a nationally representative sample of 2,016 U.S adults from March 28 – 30, 2020.

 

Disinformation

Diversity, Equity, and Inclusion

Internal Communication

COVID-19 Communication Repertoire
IC Kollectif
March 31, 2020
IC Kollectif has created a COVID-19 Communication Repertoire where they are compiling reliable information and tools from professional bodies and practitioners to support communication professionals.

How Enterprise Social Media Affects the Social Connectivity of Globally Dispersed Workers
Heewon Kim, Ph.D. and Andrew Pilny, Ph.D.
March 27, 2020
The authors conducted an online survey of 214 workers at a global high-tech organization to analyze the complex influences of enterprise social media on distributed workers’ social connectivity.

Perception About COVID-19 and the Employer Response
Weber Shandwick, KRC Research
March 24, 2020
Weber Shandwick and KRC Research conducted a national survey among 1,004 Americans to ask how they feel regarding the pandemic, precautions they’re taking, confidence in medical and healthcare facilities and organizations, and support from their employer.

Before the Coronavirus, Telework was an Optional Benefit, Mostly for the Affluent Few
Drew Desilver, Pew Research Center
March 20, 2020
From the 2019 National Compensation Survey conducted by the U.S. Bureau of Labor Statistics, Pew Research Center analyzed the responses of 6,470 business establishments and 1,441 governmental entities to learn who had access to telework and how this is being impacted during the COVID-19 pandemic.

Before the Coronavirus, Telework was an Optional Benefit, Mostly for the Affluent Few
Drew Desilver, Pew Research Center
March 20, 2020
From the 2019 National Compensation Survey conducted by the federal Bureau of Labor Statistics, Pew Research Center analyzed the responses of 6,470 business establishments and 1,441 governmental entities to learn who had access to telework and how this is being impacted during the COVID-19 pandemic.

A Communication Checklist for COVID-19
ROI
March 19, 2020
Internal communications agency, ROI, developed a checklist to assist in analyzing an organization’s current communication strategies, how they compare to others, and identify areas where they might want to focus.

Leadership

American Resolve: Attitudes, Values, and Lives in the Pandemic
The Harris Poll
April 10, 2020
Since March 5th, 2020, The Harris Poll has conducted weekly online surveys analyzing trends among American citizens during this time of transition due to COVID-19. The sixth iteration of this survey was fielded online among a nationally representative sample of 1,993 U.S adults from April 3-5, 2020.

Navigating COVID-19: A Briefing for Leaders
Orangefiery
April 3, 2020
Orangefiery compiled data from various sources and developed a report on COVID-19 including a data briefing on the virus, best practices to minimize the spread, how companies can properly segment their audiences, and how to communicate best practices during this time of uncertainty.

Leadership Communications During COVID-19
Orangefiery
April 3, 2020
Orangefiery conducted an online survey of 454 employed U.S. adults to understand how the COVID-19 pandemic was impacting organizations and their communications practices, what kinds of communications organizations were utilizing, and to better understand employee expectations for future communications.

#FuturePRoof Survey Reveals Drastic Impact of COVID-19 on UK PR Industry
FuturePRoof Communications
March 22, 2020
FuturePRoof conducted a survey of 115 respondents to gauge how COVID-19 is impacting the United Kingdom public relations industry and provides information on the UK government’s response, its impact on respondents’ personal well-being, and areas of resilience throughout COVID-19.

Leading Communicators Offer Perspectives on COVID-19 Crisis Management
Rob Flaherty, Ketchum
March 20, 2020
This post was originally published on the Page Society blog.
Ketchum CCO Rob Flaherty moderated a Page Society discussion among 100 leading chief communications officers and agency leaders to discover how companies are and should be responding to COVID-19. This post summarizes the conversation.

Coronavirus: Corporate Leaders Grapple with Major Disruption by Putting Employees First
the gatekeepers (Waterman Hurst)
March 19, 2020
This survey of 51 gatekeepers℠—CEOs, C-level executives, talent executives, and C-level advisors within companies ranging from $100 million to $125 billion in annual revenue—finds out what they’re doing to stay focused through the biggest challenge of their leadership careers: tackling COVID-19.

Issue Brief on Coronavirus
Page Up
March 9, 2020
Page Up develops a briefing on current insights pertaining to COVID-19, including information on securing employees, countering misinformation, and answering ongoing questions during this time of uncertainty.

United States of Anxiety
APCO Worldwide
March 5, 2020
APCO Worldwide conducted U.S. public opinion research to understand how the viral outbreak is impacting businesses and what organizations can be doing to safeguard employees, operations and reputation.

Life During COVID-19

Mental Health

Trust in Sources

Trust Barometer Special Report: Brand Trust and the Coronavirus Epidemic
Edelman
March 30, 2020
Edelman conducted a 12-market study on March 26, 2020, on the critical role brands are expected to play during the coronavirus pandemic. This study follows research conducted two weeks prior that focused on the role of the private sector during the pandemic.

COVID-19: How Businesses are Handling the Crisis
Institute for Public Relations and Peppercomm
March 12, 2020
The survey of 300 communication executives analyzes what communication executives are doing to combat the COVID-19 crisis. Additionally, the survey determines what sources they trust in the COVID-19 crisis, who they trust the least, and what sources they recommend to their internal and external stakeholders.

Edelman Trust Barometer Special Report on COVID-19 Demonstrates the Essential Role of the Private Sector
Edelman
March 10, 2020
A global survey of 10,000 respondents from the general public in 10 countries analyzes trust in varying news sources as well as the politicization of the crisis, the influence of news and social media, and the level of trust in government and business entities.

Emerging Ethical Issues in Public Relations | Sept. 17, 2020

In celebrating the 20th Anniversary of the [revised} PRSA Code of Ethics, scholars, and practitioners will gather together to discuss the emerging ethical issues in public relations. In collaboration with PRSA Educators Academy, AEJMC Media Ethics Division, and our generous host, Institute for Public Relations, we welcome Dr. Erica Ciszek from UT Austin, Nina Smith from PoliSol Public Affairs, and Dr. Nneka Logan from Virginia Tech for a conversation on what’s ahead for public relations in a very curious environment that we affectionately refer to as “the new normal.”

 

Achieving Intercultural Competence: What PR Leaders Have to Learn about D&I | September 17, 2020

Download Research Brief: Research Brief: Intercultural Competence
Download Presentation: Solutions – Intercultural Competence

Despite incremental efforts to increase training and education for leaders in the area of diversity and inclusion, there is little agreement across the industry about the core competencies needed by leaders to manage more diverse, globally astute organizations and communicate effectively with diverse publics.

What types of education or training resources do leaders in PR need to strengthen their competencies toward diversity and inclusion? Research supported by the Arthur W. Page Society opens a conversation for senior leaders to assess their assets and build the ideal competencies needed to effectively practice diversity and inclusion.

2020 IPR Disinformation in Society Report | September 1, 2020

Join IPR President and CEO Tina McCorkindale, Ph.D., APR, as she shares more insights into the IPR 2020 Disinformation in Society Report. The webinar will explore the prevalence of disinformation in the U.S., the parties most responsible for sharing disinformation, the level of trust the American public has for different information sources, and whose job it is to combat disinformation.

 

Leadership Perspectives: Leading and Looking Ahead Through COVID-19 | August 20, 2020

As COVID-19 continues to threaten the health of millions worldwide, it also continues to significantly impact businesses and has led many corporate leaders to shift their priorities. For some, this means focusing more on internal engagement; for others, it necessitates a refreshed look at mobile technologies and the role they will play in this “new normal.”

The Institute for Public Relations and Peppercomm have released an in-depth e-book, “Leadership Perspectives: Leading and Looking Ahead Through COVID-19,” focused on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication.

Presented by the Institute for Public Relations and Peppercomm, Moyra Knight, VP Communications, Corporate Citizenship & President Astellas Global Health Foundation of Astellas Pharma, Jennifer Witter, Chief Executive Officer/Founder of The Boreland Group Inc., and Jill Carapellotti, Group Vice President, Corporate of Macy’s, Inc., deep dive into the six overarching themes of the report.

Returning to the Workplace in an Era of Heightened Sensitivity | May 28, 2020

Join HOK’s Firmwide Director of Interiors Tom Polucci and Director of Consulting Adam Stoltz as they discuss how to best prepare for the return to the workplace. COVID-19 will not only change the way we work, it will change how we engage with people and physical space. As we prepare to return to the workplace there are many elements we need to rethink, starting with our own personal readiness, the commute, access to the building, physical distancing, what we touch, and how we interact with each other.

A new social dynamic will be created with the potential for unease, increased anxiety, and conflict. To help people function at higher levels, feel more confident and at ease, we must not only address how we design the workplace but also create protocols and clearly communicate those with our colleagues. Returning to the workplace in an era of heightened sensitivity will take clear and decisive action, but we can create spaces that bring us together while keeping us apart.

Special Report: How Companies Are Engaging Employees During COVID-19 | April 21, 2020

Tina McCorkindale, Ph.D., APR, President and CEO of the Institute for Public Relations, and Steve Cody, Founder and CEO of Peppercomm and IPR Chair, discuss the results of a new study by IPR and Peppercomm that surveyed 403 communication executives and senior leaders to find out how their companies are communicating with and engaging their workforce during the COVID-19 pandemic.

Key topics include what are the most trusted go-to sources and channels for communicators, how the pandemic has impacted the workforce including employee satisfaction and productivity; what companies are communicating about and how they are tracking it; how diversity, equity, and inclusion initiatives have changed; how companies are preparing for the return-to-work; and best practices for internal communication during this crisis. (Aired April 21, 2020)

New Report: How Businesses Are Handling the COVID-19 Pandemic | March 20, 2020

Tina McCorkindale, Ph.D., APR, President and CEO of the Institute for Public Relations, and Steve Cody, Founder and CEO of Peppercomm and IPR Chair, will discuss the results the new study by IPR and Peppercomm that surveyed 300 communication executives and senior leaders to find out how their companies were faring in the COVID-19 pandemic.

This session will discuss findings of how vital the communication function is during this crisis, the most-trusted and suggested sources, how prepared communicators are for the crisis and its impact on the business, and which stakeholders they are most communicating to about changes and updates. The session will also share advice with business leaders about ways to tackle issues surrounding COVID-19.

To read the full report, please visit here. 

The Future of Work: Preparing for Tomorrow’s Reality Today | December 5, 2019

The Future of Work: Preparing for Tomorrow’s Reality Today

Presented by Dr. Melissa Dodd, University of Central Florida
Sponsored by the IPR Organizational Communication Research Center

This Institute for Public Relations (IPR) 2019 Future of Work Report investigates the future of work and the impact of several factors on the changing nature of work, including a rapidly and continuously shifting technological landscape, the growth of globalization and a contract economy, and the juxtaposition of new and tenured members of the workforce.

For this report, 25 executives to organizational/internal communication were interviewed to determine how they are strategizing around this new reality.

Blockchain Technology: The Marketing Value of Digital Permanence | September 26, 2019

 

When you hear loud voices proclaiming that new technology is going to radically transform industries for better or worse, you know that you’re onto something big. Blockchain technology is the next big thing to hit the PR industry.

Blockchain technology—the innovation that supports the Bitcoin cryptocurrency protocol and so much more— will have a greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.

In this webinar, Phil Gomes, Chief Communications Officer of Bloq, will walk us through blockchain, what’s at stake, what’s happening today, and what is yet possible.

2019 Disinformation in Society | August 1, 2019

Sixty-three percent of Americans view disinformation—or deliberately misleading or biased information—as a “major” problem in society, on par with gun violence (63%) and terrorism (66%), according to the 2019 Institute for Public Relations Disinformation in Society Report.

The 2019 IPR Disinformation in Society Report surveyed 2,200 adults with Morning Consult to determine the prevalence of disinformation, who is responsible for sharing disinformation, the level of trust in different information sources, and the parties responsible for combatting disinformation.

Learn more about disinformation’s role in society in this free webinar featuring IPR President and CEO Dr. Tina McCorkindale.

With Data and Intelligence: Coping in a VUCA World | May 16, 2019

With Data and Intelligence: Coping in a VUCA world
In an environment that is increasingly dominated by disruptive, fast-evolving technology, professional communicators are confronted with ever new challenges and opportunities.

Continuous and accelerating change is the new normal. Social media and smart devices have completely changed the playing field of PR within just a few years. Paid, earned, shared and owned media become one and the same in a user’s experience. At the same time, there is growing evidence that the way in which we pay attention and are affected by information is much less conscious and rational, and much more instinctive and affective, than we realize.

Watch this webinar presented by IPR Measurement Commission members Ana Adi, Ph.D. from Quadriga University, and Thomas Stoeckle, host of the Small Data Forum Podcast.

In this webinar, they address skills and capabilities requirements for successful communicators of the future. They also teach you about the latest thinking regarding systematic data-led planning and execution of communication activities, as well as examples of measurement and evaluation best practices.

Measure & Evaluate Internal Communication for Maximum Effectiveness | November 5, 2018

Measure & Evaluate Internal Communication for Maximum Effectiveness

This webinar was presented by the IPR Commission on Measurement and Evaluation in coordination with AMEC’s North America Measurement Week. For too long, the focus for internal communications has been building and measuring employee engagement. But what exactly does this mean, and how do you raise employee engagement?

What Internal Communication professionals should be measuring are the components of engagement—21 to be exact, divided among:

  • Outtakes (whether employees received, paid attention to, comprehended or retained particular messaging),
  • Outcomes (evidence of changes to, or reinforcement of opinions, attitudes or behaviors),
  • Organizational Impact (if and how internal communication has influenced organizational performance).

Recently codified by Sean Williams, Julie O’Neil, and their colleagues (see the February 2018 PR Journal) each grouping has specific standards that can be measured independently of each other and thus be tackled for improvement in many ways—words, symbols, actions, etc. All together, these 21 standards might define “engagement” but without measuring them independently, we really won’t know the root cause of an engagement problem. This session examines the 21 Standards and explore ways that measuring some (or all) can start a change effort all on its own.

Mind the Gap: Increasing Women’s Leadership in PR | October 11, 2018

In this first part of a two-part study, KPMG and the Institute for Public Relations (IPR) conducted a series of focus groups with female and male executives and mid-level leaders in agencies and corporations to find out their views on mentorship, leadership, work-life integration, workplace policies, and their ascension to the top. Both groups gave solutions for how to boost women in leadership in the profession. The results may surprise you!

How Behavioral Science Can Improve Decision Making in Communications | September 7, 2018

One of the most exciting areas in research today is how behavioral science can help us better understand stakeholder decision making and behavior. This webinar provides an overview of the promising areas of research in behavioral science and its application in organizations, specifically communications and marketing. Best practices, case studies, and examples of behavioral science research from multiple perspectives will be presented.

Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs | August 15, 2018

Download Slides (PDF): Taking a Stand on Social Issues: The Evolving Roles of CMOs and CCOs

Many Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) are now leading the way to give their organizations a social voice, both internally and externally, with employees, customers and clients. Companies are more comfortable with uncertainty and are spending more time addressing social topics that may, or may not, be related to their core business but are guided by their organizational principles and values.

Our special guest presenters—Southwest’s CCO, Linda Rutherford, and Peppercomm’s co-founder and CEO, Steve Cody— will share their adept perspectives of the shifting roles as a result of the current volatile social, cultural and political climate and will discuss the findings of our third study co-branded with Peppercomm.

From Complex to Concise: Using Data Research and Measurement to Simplify Health Communications | May 22, 2018

Audio:

Download Presentation: From Complex To Concise: Using Data, Research and Measurement to Simplify Healthcare Communications

It’s no secret: healthcare is complicated. From medical terminology and mile-long acronyms, to policy and business jargon, it’s challenging to boil down heavy subject matter into messages that are palatable enough for patients and concise enough for busy providers. Join seasoned healthcare leaders from Dignity Health and Medtronic, Inc. for a discussion on how using data, research and measurement can simplify your healthcare communications strategies, campaigns and messages. Through the lens of meaty healthcare topics such as Value-Based Healthcare, presenters will share proven tips to communicate more effectively with patients and provider audiences.

Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion | June 15, 2017

Download Presentation:  IPR Webinar: Millennials @ Work: Perspectives on Reputation, Diversity and Inclusion

Sponsored By:

Millennials now represent the largest generation in the work force (35%), and they will be leaders in organizations and in the public relations profession for several decades. It’s no secret that Millennials place importance on diversity and inclusion (D&I) when considering a new job. 47 percent of Millennials consider the D&I of a workplace an important criterion in their job search compared to 33 percent of Gen Xers and 37 percent of Boomers.

Reputation is another top priority for Millennials when it comes to their careers. They place a higher value on building and maintaining a positive digital presence as a reputation booster at work compared to the other generations. One in five Millennials believe both their work and social media reputations are equally important.

Join Chief Reputation Strategist of Weber Shandwick and IPR Trustee, Leslie Gaines-Ross, and IPR Director of Research, Dr. Sarab Kochhar, with Millennials Josh Ferrari and Maddi Messner as they discuss and analyze the stigma around this age group and what they really seek out of a workplace.

Current Research Trends and Insights in Internal Communications | October 26, 2017

In this webinar, the editorial team of the Institute for Public Relations’ Organizational Communication Research Center, Dr. Rita Men, Katy Robinson, and Patrick Thelen, will give an overview of the current issues, research trends and insights related to internal
communications. Recent studies on important issues such as leadership communication, internal use of social media, change communication, etc. will be reviewed and discussed.

Download Slides:  Trends and Insights in Internal Communication (PDF)

“From Content to Context: Reshaping Employee Engagement” | August 31, 2016

 

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