New ethics article on counseling management

Please note that I cannot post the entire article due to copyright and embargo rules.

From JPRR, copyright 2008 Taylor and Francis:
Here’s the abstract!

Ryan and Martinson (1983) and other scholars argued that the corporate conscience role should belong in the public relations function. But, how common is the use of ethics counsel among public relations professionals? This qualitative research found that many public relations practitioners indeed perform the role of ethics counsel or corporate conscience in their organizations. However, a state of neglect of this role exists in terms of education and support—even lacking support among some public relations practitioners! The well-being of both organizations and publics could be enhanced through both academic study and professional attention to public relations managers performing the role of ethics counsel to the dominant coalition.

This provacative new research found a profound split in public relations: a split between manager and technician, but also between counselor and advocate. Some practitioners routinely counsel on ethical decisions and some do not even want such responsibility! It follows up on many of the themes presented here in the EKP Ethics site.

Please post here if you are interested in reading this new research or you have trouble locating a copy! I will be happy to help!

As always, I welcome your feedback, and the sharing of any ethical experiences or insights you might have. Thanks for your time and interest!

Best wishes,
Shannon A. Bowen

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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9 thoughts on “New PR ethics study out!

  1. I’m also interested in a copy of this work as I’m working on a major paper for a post-grad certificate. Is it possible?


    – A.

  2. Hi, this is exactly what I am looking for for my thesis paper. I would be more than grateful to have a copy of it.

    Thank you so much!

  3. Hello.
    I am very interested in the topic and your research. I would love to receive a copy of your study.
    Is it possible?

    Many thanks


  4. I would be extremely interested in reading this study. Is there any possibility to get it somewhere ?

    Many thanks in advance

    best regards

  5. Hello. I am very interested in your research and would love to receive a copy of your study.

    Many thanks.

    Michèle Favorite

  6. Hello, I find this to be one of the most important topics in PR, and I would be very grateful for a copy.

    Thank you very much in advance.


  7. I am extremely interested in your research on ethics in public relations, and would greatly appreciate receiving a copy of the study.



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