The audience-interaction family crisis model was developed for handling family crises communication that can help the public relations professionals that deal with similar critical situations. The author(s) believe that this is an important model that will help forward public relations theory and practice as it applies to crisis communication involving families in the media focus

Download PDF: Public Relations in High Profile Family Crisis Situations

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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