To find out where public relations practice in Japan is heading, the current study asks public relations experts including corporate and firm practitioners, and educators and researchers and intend to find out important PR practices in five years from now. The study employs Delphi method to obtain consensus among experts.

Download PDF: Public Relations in Japan: Expert Opinion on its Future

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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