Cindy Villafranca, Senior Communications Specialist at Southwest Airlines, shares how business leaders can put communication metrics to work. At the IPR-PRIME Research Conference in May, senior and emerging corporate and brand communicators learned from the top leaders in corporate communication about PR’s value. Villafranca sat down with Simon Locke, Founder & CEO of CommunicationsMatch, to explain how to let data support any and everything communicators do.
Bio
Cindy Villafranca began her career in television news as a producer in Tulsa, OK. After eight years in live television news, she transitioned to the public relations field, where she quickly applied her news experience to internal and external communications, crisis situations, social media, and measurement/analytics. Cindy has worked for several large organizations and companies, including Tulsa Community College, the American Heart Association’s national headquarters, Balfour Beatty Construction, and currently, Southwest Airlines. Recognized as an outstanding employee with a Time, Feeling, Focus Award by the American Heart Association; received half a dozen Above and Beyond Awards at Balfour Beatty Construction; and was a member of the President’s Leadership team at Tulsa Community College.
