While the credibility of corporate blogs – whether sanctioned by the company or written by others – is growing, executives at top companies have been slow to come to grips with their importance in building a dialogue with customers and other stakeholders, including critics, according to the Makovsky 2006 State of Corporate Blogging Survey, conducted in February and released in May 2006. The study – a national telephone survey of 150 senior executives (directors and above) of a cross-section of Fortune 1000 companies – was commissioned by Makovsky + Company, and conducted by Harris Interactive. This white paper reviews key findings and evidence supporting the need for organizations to take notice and develop a strategy to engage blogs effectively.
Download PDF: Corporate America Behind the Curve
