Tag Archives: archetypes

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Public Relay examined the different types of CEOs and the impact of CEO perception on organizational reputation. A content analysis of earned media from 50 major organizations was conducted from January 2022 – June 2024. The perception of CEOs and their impact ratings in the earned media were combined to identify their archetype. Key findings … Continue reading How does CEO Reputation Influence Organizational Reputation? →

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This infographic is provided by the IPR Organizational Communication Research Center Read the full report here (PDF). Take a quiz to find our which archetype you are here: QUIZ! Bain & Company conducted a survey of 20,000 workers across the globe to identify what organizations must do to get ahead in the shifting talent war. … Continue reading The Six Employee Archetypes →