This summary is provided by the IPR Behaviorial Insights Research Center. Dr. Andrew J. Vonasch and colleagues examined phantom costs, or hidden costs, and how they can drive peoples’ judgments, impact behavior, and intersect with individual differences. A series of 10 experiments, involving over 4,000 people, was conducted on university campuses, online, and internationally with … Continue reading Do People See Overly Good Deals as Too Good To Be True?
