Topic: Internal Branding Author(s), Title and Publication Maclaverty, N., McQuillan, P., & Oddie. H. (2007). Internal Branding Best Practices Study. Toronto: Canadian Marketing Association. Summary This study defines internal branding as a set of strategic processes that align and empower employees to deliver appropriate customer experience. To better understand internal branding, challenges to it, and … Continue reading Internal Branding Best Practices Study
